“Transcendence” Viral Video Tags Furious Protest Michael Lee, April 3, 2014 The Transcendence viral videos have focused on R.I.F.T. (Revolutionary Independence From Technology) and their grand signs of protests. From video hacks and major banner drops, R.I.F.T. wants to let the world know that if techolongy continues to grow at its rapid pace without policing, then people like Will Caster (Johnny Depp) will destroy humanity.So another protest video has been uploaded onto the film’s website – a bit ironic isn’t it? Hit the jump to see how R.I.F.T. elaborately protested this time.What’s interesting is that this graffiti video seems linked to the banner video. Could there be more viral videos like this in the near future? I hope so.Making his directorial debut, Transcendence is directed by Wally Pfister, and stars Paul Bettany, Rebecca Hall, Kate Mara, Cillian Murphy, Clifton Collins, Jr., and Morgan Freeman. It opens on April 17.Dr. Will Caster is the foremost researcher in the field of Artificial Intelligence, working to create a sentient machine that combines the collective intelligence of everything ever known with the full range of human emotions. His highly controversial experiments have made him famous, but they have also made him the prime target of anti-technology extremists who will do whatever it takes to stop him. However, in their attempt to destroy Will, they inadvertently become the catalyst for him to succeed—to be a participant in his own transcendence. For his wife Evelyn and friend Max, both fellow researchers, the question is not if they can… but if they should. Their worst fears are realized as Will’s thirst for knowledge evolves into a seemingly omnipresent quest for power—to what end is unknown. The only thing that is becoming terrifyingly clear is there may be no way to stop him. ARGs & Campaigns Viral Marketing Viral News Viral Videos Cillian MurphyClifton CollinsJr.Kate MaraPaul BettanyRebecca HallTranscendenceWally PfisterWarner Bros
Buy Your Own Slusho-Drinking Bad Robot! December 19, 2010Entertainment Earth (via Collider) has a great gift for those J.J. Abrams fans this holiday season. You can buy a statue of the Bad Robot Productions mascot, complete with his own little Slusho drink! Take a look and get the details after the break. Read More
New Character Posters For “Pacific Rim” Jaegers Have Arrived March 28, 2013March 28, 2013One of the more hotly anticipated films being released this summer is director Guillermo Del Toro’s big robots versus big monsters sci-fi epic, Pacific Rim. With the release date growing ever closer we are starting to see the marketing machine kick into gear. First, we had photos of the Kaiju… Read More
Viral Video: Dark Moon February 21, 2010It seems like just yesterday I was saying this time of year is great for Twilight parodies. I guess I was right because Funny or Die has an original video called “Dark Moon”, which stars Brandon T. Jackson (Tropic Thunder). Check it out after the jump. Read More