Pixar Announces Easter Egg Hunt On Disney Movies Anywhere Streaming Site Michael Lee, April 16, 2014 Pixar has a habit of hiding nifty little Easter Eggs in each of their films. Whether its nods to the classroom A113 or the Luxo Ball, or a tease of what’s to come, you’re more then likely to find some sort of Pixar related reference in each of these films.Now, just in time for Easter Sunday, Pixar has an Easter Egg hunt of their own you can participate in just by using the “Discover” section of the “Disney Movies Anywhere” streaming site.While the clip after the jump doesn’t cover Pixar’s entire library of films, it is a great way to introduce you to the history of the Easter Eggs, and how you can spot them. Hit the jump to see the full video by Toy Story 3 director Lee Unkrich.Again the video is just a morsel of the actual Easter Egg hunt. It comes complete with where to find these teases and how some of them connect to other films. Enjoy the video, and have fun looking for those Easter Eggs. The clip is from the Pixar Easter Egg Hunt found exclusively in the Discover section on Disney Movies Anywhere. Disney Movies Anywhere is Disney’s all-new, cloud-based digital movie service.Watch the all-new Pixar Easter Egg Challenge and see how many hidden gems you can find from your favorite Pixar films! Viral Marketing Viral News Monsters Inc.PixarRatatouilleToy StoryUp
“Godzilla” Viral Campaign Gives Social Media The Extended Look April 7, 2014April 7, 2014The Godzilla viral marketing campaign took to Facebook and Twitter to get users to demand the truth about the monster just like Bryan Cranston does in the trailer, and they responded with one collective roar. The Legendary Pictures team in conjunction with Warner Bros. have released an extended look at… Read More
“Prometheus” Viral: Weyland Industries Studies Noomi Rapace’s Face May 16, 2012May 19, 2012Amidst of all the spoilery Prometheus TV spots and trailers, there lies a viral campaign that is being used lightly but quite effectively. It all started off with the incredible Peter Weyland speech at TEDTALK 2023, but the last time we saw some real meaty viral activity was when Weyland… Read More
BMW Mini Pays Homage to “The Italian Job” With Short Film June 18, 2012June 18, 2012The 1969 British caper The Italian Job famously featured the Mini Cooper prominently, instantly etching the car in cinema and cultural history. BMW now owns the brand, and they have created a short film called “The Britalian Job” to pay homage to the film, as well as promote their partnership… Read More