LaVar Burton’s “Reading Rainbow” Kickstarter Reaches $1 Million Goal In Less Than 24 Hours Michael Lee, May 28, 2014May 28, 2014 It only took a few hours since the Reading Rainbow Kickstarter launched, but thanks to fans of the PBS series and Star Trek: The Next Generation, LaVar Burton was able to meet his $1 million goal in less than 24 hours. In fact it took only about 10 hours for Reading Rainbow‘s Kickstarter goal to be met, Burton had tweeted about it around 6:50 am PST and announced that it got the $1 million funds by 5 in the afternoon. On an added note, there are still 34 days left for those fans who are passionate about the project to donate money of their own in hopes of getting some very rare and exclusive incentives.Hit the jump to see what some of the backers got as an incentive for giving towards the Reading Rainbow Kickstarter. The purpose of this Kickstarter wasn’t to revive it on PBS necessarily, but make the program itself readily available to children all around the world. This meant creating a new version of the show on the web. The Wrap says that “Burton also plans on offering a “classroom version” of the program for teachers and is spearheading a not-for-profit that will give copies of “Reading Rainbow” away to low-income schools for free.”As for the incentives, they ranged from $5 to $25 to $10,000. $5 got a nice thank you, $25 got will get you a digital download of the special Reading Rainbow Collector’s Episode. Those who gave $110 got a signed headshot of the actor. But if you backed the kickstarter with $10,000, you and a guest could have a private dinner with Burton, plus wear the original visor that was used in the series.Other incentives includes bumper stickers, coffee mugs, t-shirts, tote bags, even a private skype chat. While some of the incentives are sold out, and the goal has already been met, the $10,000 incentive is still up for grabs.Check out the the Kickstarter page here. Viral Marketing Viral News KickstarterLaVar BurtonReading Rainbow
Vauxhall Crossed, A Real Life What IF? January 24, 2010January 24, 2010Wow! You don’t get to see this very often. Our friends at 4DFiction have found a blog about the implementation of a viral campaign for the film Vauxhall Crossed, a low budget film due to be released sometime this year. The blog lays out the purpose of the viral campaign as… Read More
Check This Out: The Lost Supper January 5, 2010November 1, 2010Whether you are a marketing firm or just someone who likes to dabble online, almost everyone likes the idea of creating something that goes viral. It’s hard to predict when something will become popular online, but there a few sure-fire ways to get noticed. One of the more interesting ways… Read More
WETA Sells New Book “The Art of District 9”, More Nominations From Spike September 6, 2010September 6, 2010Even a year after its release, District 9 just can’t stop its roll of nominations and merchandise. Visual effects production house WETA’s new book, The Art of District 9: WETA Workshop, contains more than just a series of concept art pictures. Adding to that, SPIKE TV has nominated District 9… Read More