Get A Rock-Hard Bod By Joining Dwayne “The Rock” Johnson’s ‘Team Hercules’ Campaign Caleb Hamilton, June 13, 2014June 13, 2014 Dwyane Johnson stars as the Greek mythological hero Hercules in Paramount’s upcoming film, Hercules. In order to get into shape, Johnson had to endure a grueling 20-week regimen which included a “crazy diet”. Many film fans may wonder what goes into getting ripped for a character like Hercules, well The Rock wants to tell you the secret to becoming a warrior. Paramount Pictures has launched #TeamHercules, a social media campaign designed to help people get motivated and active. More after the jump.To get started, you should follow Dwayne on Twitter, Facebook and Instagram. From those social media outlets, you’ll get access to workouts, diet information and motivational videos from The Rock himself! You can engage with other participants by using the #TeamHercules hashtag and discover other Tweets and photos. You’re also encouraged to submit your own photos and motivational messages as you follow the workouts and diet tips released over the course of the campaign. Check out Dwayne’s first video message below.Will you become a warrior and join #TeamHercules?Haunted by a sin from his past, Hercules (Dwayne Johnson) has become a mercenary. Along with five faithful companions, he travels ancient Greece selling his services for gold and using his legendary reputation to intimidate enemies. But when the benevolent ruler of Thrace and his daughter seek Hercules’ help to defeat a savage and terrifying warlord, Hercules finds that in order for good to triumph and justice to prevail… he must again become the hero he once was… he must embrace his own myth… he must be Hercules.Hercules is in theaters July 25th! News Social Networks Viral Marketing Viral Videos FacebookFitnessHerculesInstagramMGMParamountTeamHerculesTwitter
New Character-Inspired Posters Released For New Season of “Arrested Development” April 11, 2013Netflix and show creator Mitchell Hurwitz have been working on these upcoming new episodes for the return of Arrested Development for what seems like an eternity now, but with a scant few weeks left until we get reaquinted with the dysfunctional Bluth and Funke families, the show’s Facebook page has… Read More
Let Me In Viral Updates: Riddles And Clues August 18, 2010August 24, 2010When the viral campaign for Let Me In started, it wasn’t as simplistic as most campaigns have been in the past. It wasn’t just a website plastered at the end of a trailer; it was more of a clue to follow and to get things started. That clue of course,… Read More
Surrogates: Interviews and iPhone App September 19, 2009September 19, 2009A few tidbits on Surrogates this weekend. First, Trailer Addict has several short interviews with the cast and crew, including the stars of the film Bruce Willis and Radha Mitchell. Willis, in as monotone a voice as possible, talks briefly about what interested him in doing the film and goes… Read More