‘Interstellar’ Oculus Rift Coming To Select Theaters Michael Lee, October 3, 2014 Studios are always looking for interesting ways to engage audiences and entice them to purchase tickets. Scavenger hunt viral marketing, fun and puzzling websites, even revealing your secrets anonymously on ominous websites, marketing teams are thinking of clever ways to keep audiences engaged in more ways than just dropping a trailer. One of the upcoming marketing campaigns is the Oculus Rift.The 3D device is an immersive experience that puts the user inside of the world of whatever the marketing team is promoting. There has been one for Game of Thrones, X-Men: Days Of Future Past, and Pacific Rim. But Oculus Rift couldn’t be more perfect for Christopher Nolan‘s Interstellar.Appearing at only four cities, the Interstellar Oculus Rift will launch next week for a limited time before heading to its new major city destination. Hit the jump to see where you can see it.For more information head on over to the <em>Interstellar Oculus Rift experience website. Here are the select cities and dates where:New York – AMC Lincoln Square 13 – October 6-8Houston – AMC Gulf Pointe 30 – October 17-19Los Angeles – AMC Universal Citywalk 19 – October 25-27Washington DC – Smithsonian – November 5-December 6Here is how the site describes the experience: For the first time ever, the virutal world of filmmakers Christopher Nolan’s highly anticipated new film will be available to the public in select AMC Theatre locations featuring IMAX screens. People can sit down, strap in, and immerse themselves as they travel through the “Endurance” spacecraft in zero gravity through a custom Interstellar Oculus Rift Experience.Now for those who have already stepped foot into the Oculus Rift, they probably can attest to each one being different than the next. So if you experienced the X-Men Days of Future Past Occulus Rift Experience, then it will be different from that of Pacific Rim. So it should be interesting to see what it will be like for Interstellar. Events Viral Marketing Christopher NolanInterstellarOculus RiftParamount Pictures
“Super 8” Comic Book Contest May 30, 2011If there’s two things we love here at MovieViral, it’s Super 8 and comics. Fortunately, the two come together in a contest regarding the Super 8 comic book that could win you an iPad, a prop from the movie, and more. Get the details after the break. Read More
“TRON: Legacy” News Round-Up: Featurettes, Advanced Screenings, & Flynn’s Arcade Comes To London December 1, 2010December 1, 2010Yesterday was TRON Tuesday again, but instead of something really interesting, we just got three featurettes for the film. Also, Norelco joins the long list of companies cross-promoting with TRON: Legacy, and a Flynn’s Arcade opens up in London. Details and videos after the break. Read More
“Man of Steel” Website Source Code Reveals Countdown April 12, 2013April 13, 2013Earlier today, we told you about the Man of Steel homepage having a static video that you had to click on to get through to the site. The video has changed a few times, including sometime this evening to c934k200. More importantly, the Man of Steel Facebook fan page figured… Read More