“The Force Awakens” In ‘Star Wars Episode VII’ Caleb Hamilton, November 6, 2014November 6, 2014 Briefly: When Star Wars Episode VII was announced, fans of the legendary saga wondered what the film’s subtitle would be. Being the secretive filmmaker that he is, J.J. Abrams went through 8 months of principal photography without revealing anything about the movie, not even a title. Sure Abrams did the Force for Change teasers, showing off the set. There was even the little competition between Star Wars and Batman v. Superman: Dawn of Justice. Now that principal photography has officially ended, the official Star Wars Twitter posted an announcement of the end of filming along with a brand new title treatment. Star Wars: Episode VII is officially titled: Star Wars: The Force Awakens. It is unclear whether this new trilogy will completely abandon the numerical ‘Episode’ titles, hopefully not. However, it also makes sense that they would abandon that style as the original trilogy and prequels were an epic. This new trilogy, while it does continue the story, exists outside of that original saga.Star Wars: The Force Awakens opens in theaters on December 18th, 2015! Social Networks Viral Marketing DisneyJJ AbramsLucasfilmStar Wars
Marvel Launches Interactive Guide to the Universe of Thor April 15, 2011April 17, 2011Marvel’s Thor is just a few weeks from opening in theaters, and while many of us movie fans may be interested in seeing it, we may not all know much about the title character and his world. Marvel UK hopes to fix that with their “Interactive Guide to the Universe… Read More
“Elysium” Viral Campaign Reboots at Comic-Con July 12, 2012April 25, 2013It looks like the viral marketing for Elysium is sticking strictly to Comic-Cons. The futuristic interplanetary border patrol from Columbia Pictures had a small presence at last year’s convention, and they are back again, but this time they have definitely gone bigger. Get the details after the break. Read More
Universal Studios’ Transformers Ride Gets Viral Website February 4, 2012Universal Studios Hollywood doesn’t have that many rides, but they are looking to change that with “Transformers: The Ride 3D”, set to open in May of this year. To help promote the new ride, Universal Studios has created a viral website and social media game. Get the details after the… Read More