“Jurassic World” Viral Site Reveals Countdown to Thanksgiving Caleb Hamilton, November 18, 2014November 18, 2014 Briefly: Yesterday, a viral site for the fictional company, Masrani Global, went online. It was quickly discovered that this was the start of an ARG for the highly anticipated Jurassic World. Within the website, there were several pages containing information about Masrani as well as the actual Jurassic World theme park. Clicking around, fans discovered yet another site – one for the theme park itself! Not much on it yet: a ticker with the latest park news, links to social media such as Facebook, Twitter and Instagram… OH! and a huge countdown clock, which at press time has 9 days, 7 hours and 13 minutes left – which is 9 PM on Thursday, November 27th! Will we have a Jurassic World teaser trailer to be thankful for on Thanksgiving? Find out when the countdown ends!Jurassic World opens in theaters on June 12th, 2015! ARGs & Campaigns Viral Marketing ARGCountdownJurassic WorldTrailerUniversal Pictures
Stephen Colbert To Sing Rebecca Black’s “Friday” With The Roots March 30, 2011March 30, 2011How’s that for a headline? On Monday, Stephen Colbert came on Late Night With Jimmy Fallon and made host Fallon fulfill a promise to match his own donation of $26,000 to DonorsChoose.org/fallon-colbert-project. However, Fallon made no promise, so he countered by having Colbert promise to sing the viral sensation “Friday”… Read More
Viral Marketing Demand To See “Paranormal Activity 2” First and For Free September 20, 2010September 26, 2010Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got… Read More
Piranha 3D Campaigns For An Oscar August 17, 2010One of the reasons that Piranha 3D has a special place in my heart is that it knows what kind of movie it is. It doesn’t try to be anything more than a silly, over-the-top, bottom of the barrel, horror film. The marketing so far has supported that, and it… Read More