Sherlock Holmes: The Game Is Afoot! Nick Butler, October 30, 2009 It seems Warner Bros. has decided to reignite the Sherlock Holmes viral campaign, sending out a new email (or telegraph, rather) earlier today. The email reads:DETECTIVELondon seethes with crime — STOP — find your partner upon whom you will rely — STOP — evidence secured for your advance assessment — STOP — the game is afoot — STOP — make all haste to 221B now STOP CLICK HEREThe “CLICK HERE” takes you to 221B.sh, an interesting website that seems to be the new center of the game. It allows you to connect with Facebook, and both invite and play with your friends. I’m guessing they’ll send clues over Facebook mail, and I’m sure we’ll be getting more emails. I’m interested by this viral, and excited for the film, so I hope Warner Bros. takes it serious.On a side note, I thought that the .SH domain choice was interesting. I can almost guarantee they’re going for SH – Sherlock Holmes, but in reality it’s the official domain for The Island of Saint Helena (but anyone can by a .SH domain, to my knowledge).That’s really it. I don’t think the game has officially started, because after you sign up you get the message “information of great use to you in your search will be arriving shortly,” so I think there will be a Facebook message that will really start this game up. We’ll keep you posted. What do you think about the new Sherlock Holmes viral? Are you excited for the film? Leave a comment or chat about it on the MovieViral Forum. Viral Marketing Sherlock Holmes
Saturday Night Live Takes on We Are The World, Undercover Boss, and Olympics February 28, 2010Last night, Jennifer Lopez hosted and performed on Saturday Night Live, and she did a pretty good job in my opinion (at least as host). The show parodied the new “We Are the World” song by bringing awareness to how bad the song is. We also got a couple hilarious… Read More
This Week In Viral: Yeah, We’re Still Here May 18, 2009April 7, 2010Sorry for the long break. Let’s get down to business. So, two more virals have come to pass this year, with Star Trek and Angels & Demons now behind us. Listen to our review of the viral campaigns in our latest ViralCast. With the death of two virals, a new… Read More
“You’re Next” Killer Masks Cover Famous Statues In Los Angeles & New York August 1, 2013Tourists, residence, and other people just browsing the city of Los Angeles and New York may notice that animal masks are on some famous statues or inanimate faces. No it’s not some sort of political statement that is trying to be made, or some killer trying to send a message… Read More
I think Holmes should be a really fun movie, and I will check it out come Christmas. I do find it a little odd how the first viral emerge and then everything went quiet for a while. Still, I’m glad to see things are picking back up again.