ViralCast #23: Interview With Michael Monello From Campfire Dan Koelsch, December 10, 2009October 18, 2011 In a very special ViralCast, I am joined by our editor Scott and guest Michael Monello, co-founder and Executive Creative Director of Campfire, a marketing firm that specializes in viral marketing. Check out their website to see their current campaigns, which include HBO’s hit show “True Blood”, as well as a link to this same Viralcast. Monello himself was one of the main guys behind the Blair Witch viral, and he has some great insights into the past, present, and future of viral marketing. Let us know what you think! Subscribe to the podcast on Podcasts CampfireMichael MonelloThe Blair Witch Project
WonderCon 2011: “Hanna” Roundtable With Director Joe Wright and Star Saoirse Ronan April 4, 2011The action thriller Hanna opens this coming weekend in theaters, so Focus Features held a roundtable interview for the director Joe Wright and Saoirse Ronan, who has the title role in the film. Listen to the interviews after the break. Read More
Comic-Con 2011: “Fright Night” Press Conference July 26, 2011August 7, 2011Our last press event for Comic-Con was the Fright Night press conference, which included stars Colin Farrell (before he had to leave for the Total Recall panel), Anton Yelchin, Christopher Mintz-Plasse, Imogen Poots, Chris Sarandon, writer Marti Noxon, and director Craig Gillespie. Listen to the press conference after the break. Read More
News “TRON: Legacy” Roundtable Interviews With Writers Adam Horowitz and Eddy Kitsis, and Producer Justin Springer December 4, 2010December 6, 2010TRON: Legacy, Disney’s sequel to their cult hit of the 1980s will hit theaters in just a few days, and I got a chance to have a roundtable interview with the filmmakers to talk about the development of the film and how the viral marketing campaign played a factor. You… Read More