ViralCast #23: Interview With Michael Monello From Campfire Dan Koelsch, December 10, 2009October 18, 2011 In a very special ViralCast, I am joined by our editor Scott and guest Michael Monello, co-founder and Executive Creative Director of Campfire, a marketing firm that specializes in viral marketing. Check out their website to see their current campaigns, which include HBO’s hit show “True Blood”, as well as a link to this same Viralcast. Monello himself was one of the main guys behind the Blair Witch viral, and he has some great insights into the past, present, and future of viral marketing. Let us know what you think! Subscribe to the podcast on Podcasts CampfireMichael MonelloThe Blair Witch Project
Exclusive Interview: “They’re Here” Revealed (Audio) October 12, 2010October 15, 2010Now that the viral campaign for They’re Here has wrapped up, and the big secret is out of the bag, you may still have some questions. Hopefully we can help you answer them with an exclusive interview with one of the men behind the campaign. OneKind Movement Builder Martin Keane… Read More
WonderCon 2011: “Hanna” Roundtable With Director Joe Wright and Star Saoirse Ronan April 4, 2011The action thriller Hanna opens this coming weekend in theaters, so Focus Features held a roundtable interview for the director Joe Wright and Saoirse Ronan, who has the title role in the film. Listen to the interviews after the break. Read More
ViralCast #5: Interview With A Dreamworks PA March 23, 2009March 14, 2010Here’s my unedited interview with Ryan Gerrish, a production assistant at Dreamworks Animation. Just to clarify, we say that the film Monsters vs. Aliens comes out “this weekend”, but we meant next weekend, March 27th. So, check it out that weekend, especially if you have a theater near you with… Read More