Sony Brings “Heavy Rain” to the ARG World! Steve, January 30, 2010January 30, 2010 This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own personalites, jobs, and backstories. The campaign, called “Four Days”, has interested gamers register on the games’s website, HeavyRainPS3.com to begin their search. As of yesterday, people who’ve just registered or have previously done so received an email directing them to www.heavyrainps3.com/rainisfalling. Here, the first clue towards finding the true identity of the Origami Killer is the Twitter username “perfectfolds“. As of currently, all participants (me being one of them), are keeping an eye out for more clues and sites, especially from the afformentioned Twitter page. I’ll be reporting more news on this ARG as it develops! Until next time, this is Steve Kidd signing off! Viral Marketing Heavy RainPS3SonyVideo Game
Times Square Video Hack Turns Out To Be Viral For ‘Limitless’ March 18, 2011October 7, 2013On Sunday, a video was posted to YouTube that got people wondering whether it was real or fake. In it, a man shows off an iPhone transmitter he invented that allows video to be transmitted to any screen the receiver is near. He demonstrated it in Times Square, including on… Read More
Preview “The Muppets” Soundtrack On YouTube and iTunes App Game November 18, 2011November 18, 2011The Muppets opens in theaters next Wednesday, and the soundtrack is released two days before (on Monday), but you have two ways to preview the music from the movie right now. Tap Tap Muppets, the latest title in the Guitar Hero-like mobile game series, is available on the iTunes App… Read More
Puss In Boots is the Most Interesting Cat In The World September 12, 2011September 12, 2011Dreamworks Animation went meme on us with a video for Puss In Boots that parodies the popular Dos Equis commercial starring the Most Interesting Man In The World. Check out the video after the break. He doesn’t always drink milk, but when he does… Read More