Sony Brings “Heavy Rain” to the ARG World! Steve, January 30, 2010January 30, 2010 This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own personalites, jobs, and backstories. The campaign, called “Four Days”, has interested gamers register on the games’s website, HeavyRainPS3.com to begin their search. As of yesterday, people who’ve just registered or have previously done so received an email directing them to www.heavyrainps3.com/rainisfalling. Here, the first clue towards finding the true identity of the Origami Killer is the Twitter username “perfectfolds“. As of currently, all participants (me being one of them), are keeping an eye out for more clues and sites, especially from the afformentioned Twitter page. I’ll be reporting more news on this ARG as it develops! Until next time, this is Steve Kidd signing off! Viral Marketing Heavy RainPS3SonyVideo Game
“Covert Affairs” Tweetcast Puts Twitter Users To the Test June 29, 2011USA Network is letting Twitter users engage and follow a “Tweetcast” for the television series Covert Affairs. Players can view photos, documents, and videos uncovered by CIA operatives working a mission in Budapest. The show’s character Auggie Andersen acts as a middle man between the players and the operatives in… Read More
Call “Carrie” For a Bad Time October 16, 2012January 16, 2022MGM’s remake of the horror classic Carrie debuted its first footage at New York Comic-Con this weekend. The studio quickly put a teaser trailer online for the film inspired by the Stephen King novel on Monday. The teaser ended with the URL WhatHappenedToCarrie.com, which redirects you to the film’s official… Read More
Repo Men: The Union HR Dept. Now Hiring February 23, 2010February 24, 2010We reported yesterday that The Union had decided that people who have fallen behind in their payments will have their Artiforg’s reposed. Now The Union’s Human Resources Department are looking for Repo Men to chase down those unfortunate souls who have their artificial implants inside them. Read More