Sony Brings “Heavy Rain” to the ARG World! Steve, January 30, 2010January 30, 2010 This week, Sony began a 3 week (12 days total, 4 per week) viral campaign for their newest PS3 exclusive, Heavy Rain. The game centers on the hunt for a mysterious serial killer called “The Oragami Killer”, as told through the eyes of 4 playable characters, each with their own personalites, jobs, and backstories. The campaign, called “Four Days”, has interested gamers register on the games’s website, HeavyRainPS3.com to begin their search. As of yesterday, people who’ve just registered or have previously done so received an email directing them to www.heavyrainps3.com/rainisfalling. Here, the first clue towards finding the true identity of the Origami Killer is the Twitter username “perfectfolds“. As of currently, all participants (me being one of them), are keeping an eye out for more clues and sites, especially from the afformentioned Twitter page. I’ll be reporting more news on this ARG as it develops! Until next time, this is Steve Kidd signing off! Viral Marketing Heavy RainPS3SonyVideo Game
Tron Legacy Coming To Disneyland August 6, 2010Disney hasn’t been shy about using its theme parks to market their upcoming blockbuster Tron Legacy, as they’ve already tricked out their monorails to look like Light Cycles. There’s even been rumors of adding a Tron ride to the parks. However, we now have confirmation that Tron Legacy will have… Read More
This Week In Viral: Yeah, We’re Still Here May 18, 2009April 7, 2010Sorry for the long break. Let’s get down to business. So, two more virals have come to pass this year, with Star Trek and Angels & Demons now behind us. Listen to our review of the viral campaigns in our latest ViralCast. With the death of two virals, a new… Read More
New “The Virginity Hit” Thesis Website On Men September 16, 2010September 16, 2010Guys, this latest viral website for The Virginity Hit is about you. Girls, this website is FOR you. Sexual content is expected after the jump, although you probably guessed that by now. Read More