Tron Legacy Updates: Special IMAX Scenes and New Photo Shows Flynn’s Arcade Dan Koelsch, March 1, 2010December 1, 2010 The latest Tron Legacy ARG event is over, and now we are just waiting for the trailer to premiere online later this week. Until then, we have a few updates regarding the IMAX release of the film and a new photo that has Flynn’s Arcade in it. Catch up after the jump. For fans going to see Tron Legacy in IMAX theaters, you are in a for a treat. According to director Joseph Kosinski, five sequences in the film will be shown at 1.7:1 aspect ratio, which fills up most of the IMAX screen, as opposed to regular 2.35:1 aspect ratio, which leaves big black bars on the top and bottom of the bigger screen. No, this isn’t just a stretched image, it’s actually more video in the frame. This is achieved thanks to the Sony CineAlta Fusion 3D cameras used for filming, as opposed to IMAX cameras. We also have a new promotional photo for the movie in which we get to see a bit of the sign for Flynn’s Arcade, as well as Kevin Flynn’s son Sam (Garrett Hedlund) riding his motorcycle. Tron Legacy releases nationwide on IMAX and 3D on December 17th. Sources: Slashfilm and Firstshowing Viral Marketing Flynn LivesimaxTronTron Legacy
Syfy’s “Haven” Will Follow Twitter-integrated Plot August 12, 2011August 12, 2011In the past, we have reported on television shows that have integrated events on social networks such as Facebook and Twitter. More recently, USA’s Covert Affairs did something like this where Twitter users were able to interact with CIA operatives on a mission in Budapest during an episode. Now, Syfy’s… Read More
Are Holograms the New Augmented Reality? December 29, 2009We talk alot about augmented reality here at MovieViral, and with good reason. It has a lot of potential, of which we are only scratching the surface. We are coming into an age in which interactivity is the key to successful marketing. However, technology never sits idly, so now we… Read More
Alice in Wonderland Sends Out Book and Key To Bloggers January 7, 2010November 16, 2010Our friends at Firstshowing got a nice little present in the mail yesterday in the form of an Alice in Wonderland book full of surprises. In fact, there were books inside books (like those Russian dolls), and a USB drive shaped like a 19th century key. Pretty impressive set up,… Read More