Tron Legacy Updates: Special IMAX Scenes and New Photo Shows Flynn’s Arcade Dan Koelsch, March 1, 2010December 1, 2010 The latest Tron Legacy ARG event is over, and now we are just waiting for the trailer to premiere online later this week. Until then, we have a few updates regarding the IMAX release of the film and a new photo that has Flynn’s Arcade in it. Catch up after the jump. For fans going to see Tron Legacy in IMAX theaters, you are in a for a treat. According to director Joseph Kosinski, five sequences in the film will be shown at 1.7:1 aspect ratio, which fills up most of the IMAX screen, as opposed to regular 2.35:1 aspect ratio, which leaves big black bars on the top and bottom of the bigger screen. No, this isn’t just a stretched image, it’s actually more video in the frame. This is achieved thanks to the Sony CineAlta Fusion 3D cameras used for filming, as opposed to IMAX cameras. We also have a new promotional photo for the movie in which we get to see a bit of the sign for Flynn’s Arcade, as well as Kevin Flynn’s son Sam (Garrett Hedlund) riding his motorcycle. Tron Legacy releases nationwide on IMAX and 3D on December 17th. Sources: Slashfilm and Firstshowing Viral Marketing Flynn LivesimaxTronTron Legacy
12 Days of Viral – DAY TWO December 14, 2009December 13, 2009On the second day of viral, my movie gave to me….. A Twitter account with the truth. The truth, the whole truth, and nothing but the truth. Well, maybe a little more. At least this seems to be the way to go with newer Twitter accounts. You can go back… Read More
“Prometheus” Viral Vid: Meet David, Weyland Industries’ Latest Android April 17, 2012April 17, 2012“What is it about robots that makes them so robotic?” We’ve seen some very exciting reveals from the Weyland Industries Prometheus viral in the past month. First we saw Guy Pearce as Peter Weyland in a TEDTalk from 2023. Then we were able to invest in Weyland Industries and got… Read More
Warner Bros.’ “Contagion” Finally Goes Viral September 1, 2011September 1, 2011Just when we thought that Steven Soderbergh’s Contagion missed a great viral opportunity (pun intended), it turns out Warner Bros. and Participant Media had just decided to go a different route. They instead used the Participant Media-owned Take Part website to create an interactive experience for fans. Get the details… Read More