Author: Alex Gerage

Variety and BuzzFeed Launch MovieTracker to Measure Buzz for Golden Globes Nominees

Variety and BuzzFeed Launch MovieTracker to Measure Buzz for Golden Globes Nominees

The 2013 awards season may not begin in earnest until Sunday night’s Golden Globes, but the buzz surrounding this year’s nominated films and actors has been building for the last few weeks. Presenting a new way to convey the interest these contenders are generating online, Variety and BuzzFeed have joined forces to create the BuzzFeed…

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Has The ‘Anchorman 2’ Marketing Campaign Given Us Too Much Ron Burgundy?

Has The ‘Anchorman 2’ Marketing Campaign Given Us Too Much Ron Burgundy?

Remember that time you hoped against hope for a sequel to Anchorman? You weren’t alone of course; the 2004 film earned cult-like status in the years following its release, leaving legions of fans desperate for more Ron Burgundy. After years of waiting, the sequel is nearly here, and it seems the folks at Paramount want you…

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Disney Turns To The Internet To Cast Star Wars Leads

Disney Turns To The Internet To Cast Star Wars Leads

For a film still shrouded in secrecy, Disney has made the casting process for Star Wars: Episode VII a very public event. Despite rumor after rumor of established actors and actresses vying for the perceived male and female leads, in-person casting calls have gone out in major cities nationwide for possible unknown actors to audition. Now, that…

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Nielsen Begins Tracking Twitter Buzz For Fall Television Shows

Nielsen Begins Tracking Twitter Buzz For Fall Television Shows

The Nielsen television ratings have long been the gold standard for television networks and advertisers to determine how well their shows are reaching audiences. With the rise of social communication and engagement online, the metric’s value has been somewhat skewed for not painting the entire picture about the reach of a show. After all, in…

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American Horror Story: Escape The Asylum Game Launches In Conjunction With Blu-ray Release

American Horror Story: Escape The Asylum Game Launches In Conjunction With Blu-ray Release

A new season of television is upon us, which not-so-coincidentally means we are seeing the carefully-timed release of many shows’ previous season on Blu-ray and DVD. FX’s American Horror Story is one property following that trend, but has taken the extra step of incorporating an online game to promote the release of American Horror Story:…

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