IRS’ Star Trek Parody Video Goes Viral Alex Gerage, March 28, 2013 As tax season rages on and people across the country cut checks to Uncle Sam, it is nice to be reminded how their well-earned tax dollars are being used. Take, for instance, a newly revealed video produced by the Internal Revenue Service that uses all things Star Trek to teach…
Ridley Scott to Produce 12 Sci-Fi Short Films For Online Audiences Alex Gerage, March 13, 2013March 13, 2013 Ridley Scott is a busy man. In addition to working on his sequel to Prometheus, finishing up The Counselor, and producing a slew of other film and television projects, he is getting involved in short films. Scott’s commercial production company, RSA, is partnering with video entertainment network Machinima to produce…
First Augmented Reality Processor To Be Used In Mobile Phones Alex Gerage, February 22, 2013February 22, 2013 We naturally tend to focus on the creative aspects of viral marketing and augmented reality campaigns, but every once in a while we hear of technological advancements that hold the potential to dramatically change the size and shape of viral and ARG campaigns going forward. Augmented reality software developer Metaio…
“The Internship” Earns Rare Homepage Placement On Google Alex Gerage, February 14, 2013February 14, 2013 If marketers could choose to place an ad anywhere on the internet, they would probably choose the Google homepage. Not only is it the medium’s most visited site, but the design of the homepage would provide almost exclusive attention for your message. Google is notorious for keeping their homepage clean…
Online Horror Series “Slasher” To Premiere January 26 With Your Help Alex Gerage, January 24, 2013January 24, 2013 In an event that should remind us how far we have come with alternate reality games and online technology over the past few years, this weekend sees the launch of a new, interactive web horror series called Slasher. Produced by Mikrotone Enterprises through their AlterNETreality.com site, Slasher will incorporate the…