Moonrise Kingdom Wants Your Help Designing “For Your Consideration” Posters Alex Gerage, November 8, 2012November 8, 2012 You know awards season is approaching when the phrase “For Your Consideration” starts popping up everywhere. 2012’s most well-regarded films have begun crafting their print and online advertising campaigns to best appeal to awards voters for nominations. One film expected to receive awards love, Wes Anderson’s Moonrise Kingdom, is taking…
“Zombie Scholars” To Enroll At Truman University Alex Gerage, October 25, 2012 In case you are not aware, zombies are kind of a big deal right now. The Walking Dead is setting all kinds of viewership records during its third season on AMC, 5K races are being adapted to include the undead, and even the federal government launched a zombie awareness campaign…
Viral Trends: Advertising Age’s “Next Five Years” of Marketing Alex Gerage, October 11, 2012 There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and…
New “Avengers” Site Offers Free Stuff with Movie Purchase Alex Gerage, September 24, 2012 There is a good chance that you’re going to buy Marvel’s The Avengers in some format, whether it’s Blu-ray or DVD, when it is released tomorrow, or at least in the very near future. While finally owning what many believe is one of, if not the best superhero movie ever,…
Viral Trends: Republic Project Wants To Change The Way Marketing Campaigns Update Content Alex Gerage, September 12, 2012 This is the first in a new feature that we will cover for the site called Viral Trends. Our hope is to highlight some of the latest trends in online advertising and marketing currently happening outside our entertainment niche and explain how the industries and properties we cover might benefit…