Author: Iain Welford

Inception: The anticipation of a viral

August 25, 2009 By Iain Welford

Today felt like Christmas day for me. I watched the teaser trailer for Christopher Nolan’s latest, Inception, and couldn’t help but wonder what it held in store for us at MovieViral.com. So why am I excited about it? If you haven’t done so already, take a quick look at the official site and it will…

Filed Under: Viral Marketing Tagged With: Inception

Viral Marketing: The beginning

August 24, 2009 By Iain Welford

As this is my first article for MovieViral, I thought that I would introduce myself and explain why I love the subtle marketing campaign that is viral. For me, the definition of viral marketing is an advertising campaign that introduces an idea of what a film (or product) is about and rewards you for delving…

Filed Under: Viral Marketing