“Transformers: Age Of Extinction” Review (Kevin’s Take) Kevin C, June 27, 2014 Many say that 2011’s Transformers: Dark of the Moon was the worst of the Transformer movies. It made a boatload of money though, so Michael Bay has returned with another one. As the tagline says, in Transformers: Age Of Extinction: “The rules have changed”. Changes are everywhere, from the main human…
Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In Kevin C, June 16, 2014June 16, 2014 Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age…
“Edge of Tomorrow” Review Kevin C, June 6, 2014June 7, 2014 Tom Cruise is surely still one of hollywood’s most bankable stars. He hasn’t hit every movie out of the park financially, but for a typical hollywood movie, he still brings in big numbers. Recently, he’s been on a tear with high concept action-type movies, and Edge of Tomorrow appears to be…
“Godzilla” Takes Over Toronto Street To Promote Film Kevin C, May 16, 2014May 16, 2014 Godzilla is out, and our own Marc Vibbert enjoyed what he saw. While the film is getting great reviews on today’s release, promotions for the film have taken a cool and interesting turn. Marketers have taken a small Toronto street and created what seems like a war zone to market the big budget monster flick. Hit…
“The Amazing Spider-Man 2” Review (Kevin’s Take) Kevin C, May 2, 2014May 2, 2014 I was no fan of 2012’s The Amazing Spider-Man. That film setup plot elements that just disappeared, created confusing elements and just felt rushed. This time around, everyone is a little older and a little wiser. Would they learn from past mistakes and make a better sequel, or make another…