Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In

Kevin C, June 16, 2014June 16, 2014

Transformers: Age of Extinction stars Mark Wahlberg, Nicola Peltz, Jack Reynor and Peter Cullen

Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and  Transformers: Age of Extinction are getting together for a marketing tie-in where you could request a pickup from Optimus Prime himself. Hit the jump on for more.

Viral campaigns for Transformers: Age of Extinction have included a great deal of the anti-transformer angle we’ll see in the upcoming movie. What we haven’t seen much of is Optimus Prime himself for a 15 minute ride. Given the fact that Optimus is a truck and probably one of many, it seems like a perfect opportunity to tie the vehicle into situations where it (and other Transformers) might be on the road.

This is the essence of what Uber is doing. In participating cities (Dallas, Phoenix, and Los Angeles) you can request a pickup from Optimus Prime himself. The range of area, and dates and times are very narrow, so you’ll need to be watching.  Here are the specific times:

Transformers: Age of Extinction stars Mark Wahlberg, Nicola Peltz, Jack Reynor and Peter Cullen

For those in Dallas right now, they’ve missed the opportunity.  But, for Phoenix and Los Angeles, we can prepare.

Transformers: Age of Extinction stars Mark Wahlberg, Nicola Peltz, Jack Reynor and Peter Cullen

If you’re lucky enough to get up close and person with Optimus Prime, we want to hear from you. Tweet us your selfie with hashtag #MovieViral. More details on this marketing tie in can be found on Uber’s blog.

Transformers: Age of Extinction stars Mark Wahlberg, Nicola Peltz, Jack Reynor and Peter Cullen as Optimus Prime. Expect Autobots to roll out June 27, 2014.

ARGs & Campaigns Viral Marketing Mark WahlbergNicola PeltzOptimus PrimeTransformers: Age of ExtinctionUber

Post navigation

Previous post
Next post

Related Posts

Chart: How to Write a Nicholas Sparks Movie

April 7, 2010June 4, 2010

Nicholas Sparks is known for his romantic and sappy novels that get turned into romantic and sappy movies (i.e. A Walk to Remember, The Notebook). However, if you look closely, you’ll notice that all of his movies feel strangely familiar. Find out why in this Cracked chart after the break.

Read More

Real Life Wonka Golden Ticket Search

March 28, 2010

If you’ve been on YouTube recently (or if you’re a huge fan of chocalate) you might see an ad about a Wonka Golden Ticket search that started early this month. It’s a great contest for the Willy Wonka Candy Company, but the search will be longer than you can expect,…

Read More

‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices

October 21, 2014October 21, 2014

What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger…

Read More

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



©2009-2025 MovieViral.com. The Sometimes Weekly Publishing Company.