Trailers Weekly: “Mission: Impossible Ghost Protocol”, “The Lorax”, “Hugo” and “ParaNorman” Michael Lee, October 29, 2011November 5, 2011 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week’s Trailers Weekly has audiences jumping out of…
Viral Marketing Final Parody Trailer for “The Muppets” Takes on “Paranormal Activity” & “Twilight” Michael Lee, October 27, 2011October 28, 2011 The success of The Muppets marketing campaign is coming to an unfortunate end and after parody trailers for The Green Lantern, The Hangover II, and The Girl with the Dragon Tattoo, this final parody takes all of that and combines it with the box office smash Paranormal Activity 3 and…
Universal Buys “Grim Night” After Trailer Goes Viral Michael Lee, October 27, 2011October 27, 2011 You know your work never goes unnoticed when you have studios vying for your indie work. That’s what happen when Universal won the rights to Brandon Bestenheider and Allen Bey’s Grim Night. Basically the films is about two people who lock themselves in their homes in an effort to hide…
Steven Spielberg Hires Unofficial “The Adventures of Tintin” Opening Sequence Animator Michael Lee, October 26, 2011October 26, 2011 A opening title sequence says a lot about a film, besides telling you who directed, edited, stars in etc, the opening title sequences basically sets the tone for the film. From the lighting, camera panning, and music, you will understand the context of what you will see for the next…
“The Girl with the Dragon Tattoo” Viral Has Fans Hunting Flowers Michael Lee, October 24, 2011October 24, 2011 What I love about movie virals are the scavenger hunts, the fan interaction, and most of all the way it draws you into the world of the movie. The Dark Knight, Limitless, and Tron Legacy have all done that, and now the people behind The Girl with the Dragon Tattoo…