Category: Comic-Con

DreamWorks to Have a “Fright Night Feeding Freenzy” Event At Comic-Con

DreamWorks to Have a “Fright Night Feeding Freenzy” Event At Comic-Con

With Marvel announcing that they would not be making an appearance at Comic-Con this year, it seems that other studios will be taking advantage of their absence by filling it with their own panels. Fright Night will be making a special appearance at the San Diego Comic-Con this year, a few weeks before the films…

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No Hall H Panel For Marvel Studios At Comic-Con

No Hall H Panel For Marvel Studios At Comic-Con

Early last week, we told you that many major movie studios had decided not to devote their marketing efforts towards this year’s San Diego Comic-Con, and others were still on the fence, including Marvel Studios. Many of us thought there was no way Marvel could back out of Comic-Con with their mega superhero release The…

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Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next?

Hollywood Second-Guessing Comic-Con, Could Viral Marketing Be Next?

The New York Times ran a piece yesterday about how movie studios are taking a more cautious approach to this year’s San Diego Comic-Con. After propelling the comic book convention into the mainstream in recent years, why are they turning away now? Also, what could this shift in priorities mean for viral marketing? Read my…

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