A Neophyte’s Retrospective of The James Bond Film Series Dan Koelsch, December 31, 2012December 31, 2012 This year marked the 50th anniversary for the James Bond film series. Between Dr. No in 1962 and this November’s Skyfall, there have been twenty-three official movies (and one bastard child). I have never been a big fan of the series, but I really enjoyed the recent films with Daniel…Pages: 1 2
This Year In Viral: 2012 Dan Koelsch, December 29, 2012December 29, 2012 The year 2012 is just about over, and fortunately the world did not end. So, I guess we should take a look back at the stories we covered this year. From the best and worst viral marketing campaigns, to our most shared articles, let’s take a trip down memory lane.
Viral Marketing Is (Partly) Saving Hollywood Dan Koelsch, December 26, 2012January 3, 2013 This past week, Mashable posted an infographic from Allmand Law that shows how the film industry in America is able to avoid bankruptcy despite ticket sales declining. Check out the infographic after the break, along with my commentary on the components that deal with our niche.
From Sarah Silverman to Jeff Goldblum: 6 Funniest Guest Stars on The League Dan Koelsch, November 12, 2012November 12, 2012 Editor’s Note: This article is written by guest writer Harold Lang. I don’t like football all that much and I really don’t understand the national obsession with fantasy sports leagues. Despite all of that, I am a die-hard fan of “The League,” a raunchy, no-holds-barred comedy on the FX network….
Viral Trends: Advertising Age’s “Next Five Years” of Marketing Alex Gerage, October 11, 2012 There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and…