Category: Editorials

When Virals Fail To Live Up to Their Potential

When Virals Fail To Live Up to Their Potential

Movie virals have always been a huge part of the film industry since the dawn of its simplest form; the movie trailer. Its only now that virals have become more prevalent to studios since they introduced a more interactive version for fans and moviegoers. There are effective virals, the virals that allow us to experience…

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Does Green Lantern’s Marketing Risk Spell Doom For The Film?

Does Green Lantern’s Marketing Risk Spell Doom For The Film?

While X-Men: First Class may have been considered the black sheep of 2011 superhero films, multiple trailers and a plethora of images released have seemingly quieted criticism and turned many into believers. Naturally, attention has shifted to the next film with apparent shortcomings, and that is Warner Bros. and DC Comics’ summer blockbuster Green Lantern.

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Latest Viral Trend: Charlie Sheen

Latest Viral Trend: Charlie Sheen

In case you didn’t know, actor Charlie Sheen has been in the news a lot lately. After a few scandalous parties became public, he went into rehab, but quickly came back out and started doing interviews where he spewed a lot hatred (mostly towards Two and a Half Men creator Chuck Lorre) and nonsensical rantings…

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Film Marketing Trends in 2011

Film Marketing Trends in 2011

We have learned over the past few years that there is no exact science to film marketing, particularly within the online realm. Hollywood studios have developed any number of different campaigns using social networks and alternate reality games that have lead to astounding success and abject failure. Writer and marketing pro Chris Thilk of MovieMarketingMadness.com…

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State of MovieViral (2010)

State of MovieViral recorded January 2010 by Nick Butler: Executive Editor Koelsch, Contributing Editor Caldwell, contributing writers, members of MovieViral, Distinguished guests, and fellow readers. Our rules declare that from time to time, the owner shall give to the MovieViral Forum information about the state of our website. And for one year, our leaders have…

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