‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices Michael Lee, October 21, 2014October 21, 2014 What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger…
‘X-Men: Days Of Future Past’ Viral Campaign Reveals Autopsy Images Of Unseen ‘First Class’ Mutants Michael Lee, October 7, 2014October 7, 2014 In X-Men Days of Future Past, Professor X is reminded by Magneto that he’s lost so much more than Mystique. That the mutants he knew from the beginning have fallen into the hands of humans who see mutants as a threat. Mutants like Angel and Banshee, even Azazel all have…
Viral Video: Scary Psychic Uses Ouija Board Prank To Freak Out Brooklynites Michael Lee, October 6, 2014October 6, 2014 It’s that time of the year again. People are trying to scare one another in the spirit of Halloween. This also means we are going to get scores of scary movies being released in the coming weeks. And of course that makes for a perfect marketing campaign. As we have…
Google And Paramount Pictures Team Up To Promote Christopher Nolan’s ‘Interstellar’ Michael Lee, October 6, 2014 A lot of movie-based websites offer uninteresting things like character profiles, trailers that you can get off youtube, wallpaper images, etc. Social media has proven to be a more useful tool to help market a film. We’ve seen many successful viral marketing campaigns being carried on on Facebook, Twitter, Vine,…
“Amazing Amy” App From ‘Gone Girl’ Launches On iPhone Michael Lee, October 4, 2014October 4, 2014 Smart phone apps are a fun way to help promote the film. While some of them are just generic puzzle games that lose its entrainment value in a matter of hours, others can be unconventional by actually being fun. But some aren’t even games, some are actually promotional material that’s…