Watch The First Six Minutes Of “The Upper Footage” Michael Lee, May 6, 2014May 6, 2014 Thanks in part to the relative IndieGoGo campaign success and its success on Viemo, the people behind The Upper Footage faux documentary have decided to reinvest in their passion project and release new marketing materials such as trailers, clips, an updated website, and introductory pieces. In light of this the…
ARGs & Campaigns Norton And Google Chrome Reveal Alternative “X-Men: Days Of Future Past” Timeline Sabina, May 2, 2014May 2, 2014 While the excitement for X-Men: Days of Future Past builds as the release date draws nearer, Norton and Google Chrome have rolled out a cool interactive viral campaign for the movie. If you hop onto the X-Tension (Only viewable on Google Chrome–that’s the catch) you’re able to view an alternate…
“Silicon Valley” Landing Page Is A Hilariously Effective Marketing Gag Michael Lee, April 23, 2014 Generally when a marketing team has a technology-based film or show, they would embrace those themes by creating fake websites, landing pages, etc. We’ve seen in it a bit of David Fincher’s The Social Network, and now we are seeing it again for HBO’s latest comedy Silicon Valley. The show…
“Community” #SixSeasonAndAMovie Campaign Looks Hilariously Similar To “The Social Network” Michael Lee, April 22, 2014April 21, 2014 There was a time when fans of a sitcom or drama would send a massive amount of postage mail to TV studio execs to keep their show alive. But in an age of social media, we now have the much more cost-effective hashtags and memes to turn to. One praticular…
“Gone Girl” Trailer Launches A Terrific Bone Chilling Viral Campaign Michael Lee, April 14, 2014April 17, 2014 David Fincher may have dropped out as director of Sony Pictures’ upcoming Steve Jobs’ biopic, but we still have his adaptation of Gillian Flynn‘s mega-bestseller Gone Girl to look forward to. Now at first it may seem like a film like this would not have a viral marketing campaign. But…