Norton And Google Chrome Reveal Alternative “X-Men: Days Of Future Past” Timeline Sabina, May 2, 2014May 2, 2014 While the excitement for X-Men: Days of Future Past builds as the release date draws nearer, Norton and Google Chrome have rolled out a cool interactive viral campaign for the movie. If you hop onto the X-Tension (Only viewable on Google Chrome–that’s the catch) you’re able to view an alternate timeline on the X-Men Facebook page which shows you how the X-Men universe has been altered.Hit the jump to check out how you can experience how the X-Men change through Google Chrome. As you can see the one-of-a-kind experience reveals historic moments like the progress of Trask Industries over the years in their fights against the mutants and the technology created to suppress their abilities.As you can see, here’s a familiar face wearing the mutant inhibitor collar:If you scroll down to the bottom, you’ll get a sense of the universe the film exists in. Among the things you discover are the deaths of some key figures.What’s also interesting is that this viral campaign leads to another. While you’re getting a little history lesson you find out that Magneto has been implicated in the death of JFK and quite the conspiracy theory behind it. If you watch the video, it informs you to go to www.bentbullet.com where you watch a video that explores the theory and where Magneto stands on being incriminated. I should note that in this history, Magneto was imprisoned for the death of JFK and has been on lock down for most of his life. (Still a little foggy on where that leaves the X-Men movies before First Class.)You get some heavy hints as to who may have done it too and what could have happened if JFK had not been assassinated through clips and newspaper articles.The viral campaign definitely pushes the tensions between humans and mutants as being at the core of recent history. To find out for yourself get started over that the X-Tension to be able to view the alternate timeline.FREE MAGNETO!X-Men: Days do Future Past opens in theaters on May 23. ARGs & Campaigns Viral Marketing Viral Videos Facebookgoogle chromeNortonX-Men: Days of Future Past
Viral Marketing ESPN Brings Admiral Ackbar to Primetime September 9, 2010October 18, 2011It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have… Read More
Mission Icefly Leads To Survival Code July 1, 2011Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the… Read More
Even More District 9 Banners and Posters June 9, 2009June 15, 2009This past week even more District 9 signs have shown up around Los Angeles and other major cities… Read More