Category: ARGs & Campaigns

Rooster Teeth’s IndieGoGo Project “Lazer Team” Reaches $1 Million In Record Time

Rooster Teeth’s IndieGoGo Project “Lazer Team” Reaches $1 Million In Record Time

From the people who brought you Red Vs. Blue comes an IndieGoGo campaign most of you have seen already. The very popular YouTube channel Rooster Teeth, which has 5 million followers and up to 2 billion views, started out as a Halo parody between red and blue players, turned to their fans for help funding…

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“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use

“Don’t Do Mech” Viral Marketing Campaign Tries To Curb Hi-Tech Drug Use

Anti-drug use campaigns usually show some sort of graphic depiction of the consequences of illegal drug use, which ranges from health problems to jail time. We’ve all seen these kinds of ads before, but what if one was tailored for a viral marketing campaign. The Don’t Do Mech viral marketing campaign was recently launched to…

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‘The Signal’ Viral Marketing Campaign Gets Personal

‘The Signal’ Viral Marketing Campaign Gets Personal

Trying to figure out The Signal viral marketing campaign is an effort in futility. We don’t know much about the film itself, considering it is being marketing that way. Focus Features is really playing on the mystery themes of the sci-fi thriller by marketing through the RUAGITATED viral site, and its strange and cryptic videos,…

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“Transformers: Age Of Extinction” Viral Marketing Wants To ‘Keep Earth Human’

“Transformers: Age Of Extinction” Viral Marketing Wants To ‘Keep Earth Human’

Following the explosive second trailer for Michael Bay’s Transformers: Age Of Extinction, Paramount Pictures has unveiled their latest push for the Transformers Are Dangerous viral marketing campaign. The first aspects of the Transformers Are Dangerous viral marketing campaign was actually revealed in the first trailer back in March, when a secret phone number was revealed…

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“Godzilla” Viral Review

“Godzilla” Viral Review

Godzilla was pretty much on everybody’s most anticipated lists of 2014 -read our glowing review of the film here. The idea of bringing back one of film’s most iconic creatures after a 16 year absence since the disastrous 1998 film directed by Roland Emmerich, was a pretty big gamble. Not to mention that the film…

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