Category: Viral Marketing

‘The Good Lie’ Featurette Takes A Look At The True Story That Inspired The Film

‘The Good Lie’ Featurette Takes A Look At The True Story That Inspired The Film

Reese Witherspoon is already making some awards buzz thanks in part to her performance in Wild, but that film doesn’t hit theaters until December 5. But she starring in another film called The Good Lie, and Warner Bros has just released a new featurette to help promote the film. The featurette takes a look at…

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Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’

Disney & XPRIZE Assembling Young Heroes To Form Real-Life ‘Big Hero 6’

Disney loves to partner up with nonprofit groups for exciting contests while tying it to marketing their tentpole films. Sure it may sound like a marketing plug, it also helps the younger audience to be inspired to do good in the field of academics, citizenship, etc. So for the upcoming Big Hero 6, Disney has…

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‘Ghostbusters’ Donuts: Krispy Kreme Celebrates Film’s 30th Anniversary With Themed Donuts

‘Ghostbusters’ Donuts: Krispy Kreme Celebrates Film’s 30th Anniversary With Themed Donuts

When there’s something strange in your neighborhood, the first people you call would be Ghostbusters. But when that strange activity is hunger, you need to call Krispy Kreme. The donut company recently announced that they will sell two marshmallow Kreme™-filled Ghostbusters donuts: Krispy Kreme’s Ghostbusters and Stay Puft Marshmallow Doughnuts will be available at participating…

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Zack Snyder’s ‘Batman V Superman: Dawn Of Justice’ Stolen Batmobile Rumor Put To Rest

Zack Snyder’s ‘Batman V Superman: Dawn Of Justice’ Stolen Batmobile Rumor Put To Rest

Over the weekend there was a rumor flying around that someone actually stole the Batmobile off the set of Batman V Superman: Dawn of Justice. How cold something the big and bulky get stolen off a secure set, but stay hidden away in a major city like Detroit? While I may not know the insurance…

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