“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership Alex Gerage, July 3, 2011 A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with…
Mission Icefly: Traelek Institute Has a Website Dan Koelsch, July 1, 2011 The latest development in the Test Subjects Needed ARG has been a new viral website called Survival Code. As we stated earlier today, once you set up your profile on the new site, you get access to 5 pages of a comic book. These pages feature the fictional Traelek Institute,…
Mission Icefly Leads To Survival Code Dan Koelsch, July 1, 2011 Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the…
Harry Potter Online Parseltongue Translator Dan Koelsch, June 30, 2011 In the world of Harry Potter, Parseltongue is the language of serpents. “It is rarely spoken and even more rarely heard. It is a very uncommon skill, with Harry Potter and Lord Voldemort being the most well-known Parselmouths in the wizarding world.” Now you can learn the language with the…
“Covert Affairs” Tweetcast Puts Twitter Users To the Test Nick Butler, June 29, 2011 USA Network is letting Twitter users engage and follow a “Tweetcast” for the television series Covert Affairs. Players can view photos, documents, and videos uncovered by CIA operatives working a mission in Budapest. The show’s character Auggie Andersen acts as a middle man between the players and the operatives in…