Category: Viral Marketing

“Covert Affairs” Tweetcast Puts Twitter Users To the Test

“Covert Affairs” Tweetcast Puts Twitter Users To the Test

USA Network is letting Twitter users engage and follow a “Tweetcast” for the television series Covert Affairs. Players can view photos, documents, and videos uncovered by CIA operatives working a mission in Budapest. The show’s character Auggie Andersen acts as a middle man between the players and the operatives in in Budapest. Though most of…

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Dead Drop Activity Confirmed For Mission Icefly

Dead Drop Activity Confirmed For Mission Icefly

Yesterday we figured out that the Mission Icefly website was revealing cities throughout the United States. Now the letters are fully visible and instructions have been added to the bottom of the website, confirming our suspicions that a dead drop activity similar to the Flynn Lives campaign was imminent. Read the instructions after the break.

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“Super 8” Deleted Scene Features Rocket Poppeteers

“Super 8” Deleted Scene Features Rocket Poppeteers

We know that the Rocket Poppeteers side of the Super 8 viral campaign has a sponsoring tie-in with 7-Eleven. What we didn’t know is that the partnership originally made its way into the film itself. After the break, check out a deleted scene from Super 8 that has the kids going into a 7-Eleven early…

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Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters

Mission Icefly: New Video Has Hidden Image of Terry O’Quinn, Website Has Mysterious Letters

We’ve been covering the Mission Icefly/Test Subjects Needed viral campaign despite almost conclusive evidence that it’s just for a new flavor of Wrigley’s 5 gum. The campaign has been been interesting to follow, and knowing that 42 Entertainment is probably behind it intrigues us even more. Now we have some new updates to the campaign,…

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