Category: Viral Marketing

Wrigley’s Gum Needs Your Help To Hunt The Red Skull

Wrigley’s Gum Needs Your Help To Hunt The Red Skull

While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product tie-ins and promotional campaigns to…

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Viral Videos Lead Up to Katy Perry’s Star-Studded “Last Friday Night” Music Video Premiere

Viral Videos Lead Up to Katy Perry’s Star-Studded “Last Friday Night” Music Video Premiere

Katy Perry debuted the music video today for her new single “Last Friday Night” on Funny or Die. The video has Perry, as 13-year-old “Kathy Beth Terry”, waking up from a crazy party, and the video features cameos from a wide range of celebrities, including Glee castmembers, Kenny G, Rebecca Black, Hanson, Corey Feldman, and…

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