Category: Viral Marketing

Super 8 Updates: Footage Mailed Out, New Editing Room Clip, and STIES Print Out

Super 8 Updates: Footage Mailed Out, New Editing Room Clip, and STIES Print Out

The past few days have seen a flurry of updates to the Super 8 viral campaign, culminating in /Film (and possibly other bloggers) receiving in the mail an actual Super 8mm film reel with a new clip for our mysterious S8editingroom footage. That viral site has also been updated with a new clip, and we…

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Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com

Become an Agent of S.H.I.E.L.D. at JoinSHIELD.com

Last March we reported that a viral campaign for Thor and The Avengers was being launched. JoinShield.com made its viral debut at the C2E2, a comic and entertainment event regularly held in Chicago. There attendees were able to submit their e-mail addresses and “become” agents of S.H.I.E.L.D. Details were sketchy back then, but now the…

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Mortal Kombat Web Series Debuts First Episode

Mortal Kombat Web Series Debuts First Episode

After Kevin Tancharoen’s self-made Mortal Kombat short film spread like wildfire on the Internet, Warner Brothers and Machinima teamed up with Tancharoen to produce a ten episode web series based on the film. Now the highly anticipated first episode is finally online as of midnight, and it’s already gotten over 2,500 Likes and 1,000 comments…

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