As Should Be Expected, Ping Gets a “The Social Network” Parody Dan Koelsch, September 10, 2010 I guess we should have saw this coming. Last week Apple announced “Ping”, an iTunes-based social networking system designed around music. While there has been some criticism about whether the service is even necessary, there has been even more about how difficult it is to set up. The group Wooden…
Viral Marketing ESPN Brings Admiral Ackbar to Primetime Alex Gerage, September 9, 2010October 18, 2011 It’s probably not quite the same thrill as destroying the Death Star, but for one evening, everyone’s favorite squid-faced rebel hero, Admiral Ackbar, was the talk of the college football world. That is because ESPN aired a commercial documenting the now infamous campaign by University of Mississippi students to have…
New Video For “They’re Here” Still Shows Very Little Dan Koelsch, September 9, 2010 We still have just over a month until we understand what the film They’re Here is really all about. Sure, it’s pretty much certain that it’s about aliens and possibly an invasion (though the phrase “make contact” comes up), but we know nothing about the production itself, including who is…
Marketing For Disney’s “Tangled” Picks Up With Double Rainbow Parody Kris, September 8, 2010 If Disney’s Tangled, an animated alternative tale of Rapunzel, has proved anything, it’s that Disney has a unique marketing department. So far it’s been all concept art and no new trailers (with actual scenes from the movie) or even tidbits of its musical numbers. Now, seemingly out of nowhere, they…
Star Wars Rhapsody Hopes To Improve Your Opinion of the Prequels Dan Koelsch, September 8, 2010September 9, 2010 Like most sane human beings, I felt the Episodes 1-3 of the Star Wars saga almost ruined the entire series. As we’ve seen in other works, when you give George Lucas too much power and CGI, he’ll ruin his own creations (i.e. Indiana Jones). However, songwriters and singers Jeff &…