2012 has come and passed, and we are all still alive. What? You say it’s only 2009? But that doesn’t make sense. Thus goes the viral campaign for Roland Emmerich’s epic disaster film. Just like with other time-sensitive movies with viral (Cloverfield, District 9), 2012 had a complex viral campaign with multiple storylines interwoven, leading…
Read MoreWell, at least in the eyes of Saturday Night Live. It wouldn’t take long for those known for their political mockery to come up with, what is hopefully never to happen, but the “real” reason behind the 2012 apocalypse. If the IHC is watching, please, help us! How’s that ark coming along? 2012 is in…
Read MoreHave you ever wondered why so few viral marketing campaigns ever go mobile? Granted, The Dark Knight did a good job using mobile communication to send out automated phone calls that supplemented the online viral, but few films have taken advantage of the opportunities that the medium provides. Well, Nancy Gohring of PCWorld offers an…
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I know what you’re thinking. New Moon? Really? Yes, really, so deal with it. Now that I got that out of my system I can give you my review to the second film in the Twilight Saga. I’ve actually read all the books, though it’s been almost a year now, so I can try to…
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If you watched last week’s episode of The Office, then you’ll definitely remember the murder mystery dinner party game Michael had the employees play. If you want to learn more about “Belles, Bourbon and Bullets”, head over to the official site: MondoMysteries.com. The company has other dinner parties that are so stupid they have to…
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‘Tis the season of giving, so we at MovieViral are giving away copies of “Star Trek: The Art of the Film” to three lucky winners to coincide with the DVD’s release this week. However, you’ll have to earn the prize with your wits. The book, a $30 value, is a lavishly illustrated celebration of that…
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Remember last week when the Alice in Wonderland posted promotional images on its Facebook fan page? Well, now we finally have all three images together as one banner. Click on the image below to see it in higher resolution. Let us know what you think of the banner in the comments below. Alice in Wonderland,…
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How’s this for a tourist attraction? The VisitBritain tourist agency is teaming up with the new Sherlock Holmes to help you plan a unique tour of London fit for any Holmes fan. When you go to the agency’s page dedicated to the campaign, you can actually see an interactive map of the many locations around…
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Oh to live in France. Today we have a new poster for Avatar‘s French release, which you’ll notice is on December 16th, two days for we get to see it in the states. Personally, I’m not a big fan of the recent trend of big sci-fi action films opening earlier in foreign markets, but what…
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Warner Bros’s Sherlock Holmes is teaming up with 7-Eleven to not just bring you Holmes-themed Slurpees, but also to help you with the ARG. The stores are putting up banners and other point-of-purchase (POP) signs, along with using Holmes-ish taglines to promote their food. This is a pretty common practice, especially in the fast food…
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