Tobias Funke Embraces The Internet For Self-Promotion In New “Arrested Development” Viral Site Alex Gerage, May 16, 2013May 16, 2013 The countdown to the fourth season of Netflix’s Arrested Development is about to hit one week. And although the show’s legions of fans hardly need the reminder, Netflix continues its online marketing campaign that seems tailored made for them. The latest initiative is a new viral site that shows a…
Viral Trends: Advertising Age’s “Next Five Years” of Marketing Alex Gerage, October 11, 2012 There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and…
Viral Trends: Republic Project Wants To Change The Way Marketing Campaigns Update Content Alex Gerage, September 12, 2012 This is the first in a new feature that we will cover for the site called Viral Trends. Our hope is to highlight some of the latest trends in online advertising and marketing currently happening outside our entertainment niche and explain how the industries and properties we cover might benefit…