There has always been one caveat to viral marketing in the movie industry. Although the innovation and opportunities within the field are apparent, and as successful as some viral marketing campaigns have been, writers and researchers on the topic have been unwilling to look past the impact of television and the 30-second commercial as the…
Read MoreViral Trends: Advertising Age’s “Next Five Years” of Marketing
October 11, 2012 By Alex Gerage






