Cars Gone Viral Scott Caldwell, February 13, 2010February 13, 2010 What happens when you can’t show something in a commercial, even though you know your customers do exactly this, because it’s illegal?Don’t make a commercial…..make a film!That’s exactly what BMW did with it’s great series of shorts for its line of cars in order to show just how ballsy their cars are. By bringing on some of the best directors (Ritchie, Woo) as well as some great actors, they let you see what a BMW can really do, with the help of some smoke and mirrors of course. Also, pay attention to the driver. You may know him as this series is what pushed him to where his is today in film. Quite a strong presence for a car. Hostage:Star: Now let’s take a look at another campaign, only this time, for Audi. Yes, I know there are two high end cars in this article, but I just don’t see a Dodge mini-van pulling out all the stops for this type of marketing. A while back, we had an interview with Michael Monello of Campfire, and at the beginning, he mentioned Audi, and “The Art of the Heist”. This wasn’t a film like you just watched with BMW, although it does have it’s theatrical moments. This was full on ARG and a “in your face” type of participation, which all starts with something just as illegal as above. A robbery. Take a look. So what do you think? We need more of this kind of viral marketing in the commercial world? It’s obviously works, so why aren’t we seeing more of it. Or are we, and we just haven’t realized it yet? Viral Marketing AudiBMWCommercials
Scott Pilgrim Stars Vs. Atlanta Weather Report August 10, 2010August 10, 2010Scott Pilgrim vs. The World stars Michael Cera and Jason Schwartzman stopped by Good Day Atlanta this morning to provide a very humorous weather report. Watch the video, found by Collider on director Edgar Wright’s official website, after the jump. Scott Pilgrim opens this Friday. Read More
Check it out: Viral Site For ‘The Conduit’ (Wii) June 18, 2009June 21, 2009Alright, I was sufing the web earlier, and I noticed this viral site for the upcoming game ‘The Conduit’. You can check the site here. Once the anonymous chat is over, you get a 2-d Google map-like scene of Washington D.C. On most of the buildings are codes most of… Read More
Play the “30 Minutes or Less” Online Game June 7, 2011In the comedy 30 Minutes or Less, Jesse Eisenberg plays a pizza guy who gets a bomb strapped to his body and must rob a bank to have it deactivated (based loosely on a true story). Columbia Pictures has decided that you may want to play a game involving the… Read More
The automotive world seems to have really caught on to online and viral advertising.Volvo did it as well, teaming up with Spike Jones to create “The Mystery Of Dalero” Where 32 people from a small town all went out and bought a Volvo.http://www.youtube.com/watch?v=toD0WzAbb3I