How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride Michael Lee, June 27, 2014June 28, 2014 Weeks before the release of Transformers: Age Of Extinction (read our reviews here), Paramount Pictures and Uber, a social media taxi call service, teamed up to help fans be taxied to and from various locations while riding in Optimus Prime vehicle mode – unfortunately robot mode is not yet available…