Tag: Uber

How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride

June 27, 2014 By Michael Lee

Weeks before the release of Transformers: Age Of Extinction (read our reviews here), Paramount Pictures and Uber, a social media taxi call service, teamed up to help fans be taxied to and from various locations while riding in Optimus Prime vehicle mode – unfortunately robot mode is not yet available for insurance reasons. This viral…

Filed Under: Apps Tagged With: Break.com, Paramount Pictures, Transformers: Age of Extinction, Uber

Uber Offers A Pickup From Transformer Optimus Prime In Marketing Tie-In

June 16, 2014 By Kevin C

Popular ride service Uber has been seriously disrupting the taxi space for a while. They’ve recently had some real challenges in cities like London (where the cabbies there are striking over the service). While that serious drama unfolds, Uber appears to be having a little fun too. Uber and Transformers: Age of Extinction are getting together…

Filed Under: ARGs & Campaigns, Viral Marketing Tagged With: Mark Wahlberg, Nicola Peltz, Optimus Prime, Transformers: Age of Extinction, Uber