How The “Transformers: Age Of Extinction” Uber Viral Campaign Turned Into A Comedic Taxi Ride Michael Lee, June 27, 2014June 28, 2014 Weeks before the release of Transformers: Age Of Extinction (read our reviews here), Paramount Pictures and Uber, a social media taxi call service, teamed up to help fans be taxied to and from various locations while riding in Optimus Prime vehicle mode – unfortunately robot mode is not yet available for insurance reasons.This viral campaign was a stark contrast to the film’s plot which has humans hating Transformers instead of itching to ride in them. So while fans had a chance to take a ride in the greatest Autobot, what these three people didn’t know was that they were becoming a part of the latest viral sensation by having Optimus Prime show up as their taxi. This latest prank video from Break.com, captures all of the target’s reactions to Optimus Prime picking them up. Hit the jump to see three different reactions in one single video, and to learn how all of this was planned. Now the original campaign gave fans the opportunity to ride in Optimus Prime for a 15 minute ride. With a very narrow window of time, we haven’t been able to see what fans thought of the experience itself. Luckily, the prank video above was created.Much like the Devil baby prank, or the Carrie coffee shop prank, this particular prank is a reaction based one. So all the hilarious surprised faces you see are of course part of the prank. Andy Signore, programming VP at Break.com parent company Defy Media, told The Hollywood Reporter that Paramount reached out to Break, given the site’s reputation for successful prank videos. However it seems like there was some heavy editing with the voice of Optimus, so who knows what is real and what is fake in this video. Regardless, it’s pretty cool to see a ostentatious Mack truck roll through the city of Los Angeles so casually.Transformers: Age Of Extinction is now open in theaters. Apps Break.comParamount PicturesTransformers: Age of ExtinctionUber
Theaters Encouraging Audiences To Use Shazam During Movie Preshow May 15, 2014May 15, 2014In the days where Alamo screens a voicemail of an angry moviegoer being kicked out of a theater for using her phone during a film and being shot during trailer, there shouldn’t be any real reason for theaters to encourage audience to use their smartphone – or any phone for… Read More
Become a “Drone Defender” In New Mobile App for Universal’s “Oblivion” March 25, 2013In the year 2073, after an alien nuclear war, drones scour the planet for natural resources for the surviving humans. It’s your job to defend the drones from the remaining aliens. That is the premise of Drone Defender, a free mobile app for iOS and Android devices based in the… Read More
Disney Introduces “Monsters, Inc. Storybook Deluxe” App For iOS Devices December 27, 2012The time for Monsters is now. Earlier this month, Disney and Pixar brought back Monsters Inc. for a limited 3D theatrical run, and the prequel Monsters University opens in theaters on June 21st. To help get fans into the monster world, Disney has released another of their Storybook Deluxe Apps…. Read More