‘Hunger Games: Mockingjay – Part I’ Reveals Latest Viral Marketing Strategy District Voices Michael Lee, October 21, 2014October 21, 2014 What Lionsgate has done with the viral marketing for The Hunger Games franchise is brilliant. So far fans have been able to register as citizens of districts, take part in Capitol Couture, and they can become a part of a revolution. They’ve revealed some viral marketing hints for The Hunger…
James Cameron Interviewed Underwater for “Sanctum” Dan Koelsch, February 5, 2011 With the underwater cave thriller Sanctum getting mixed reviews at best on its opening weekend (including our own), it’s no surprise that Universal Pictures and producer James Cameron are trying crazy promotional stunts to get people excited for the film. That apparently includes having Cameron get interviewed while in a…