“Captain America” Continues Odd Promotional Campaign With Dunkin’ Donuts Partnership Alex Gerage, July 3, 2011 A couple weeks back, we covered a Captain America: The First Avenger viral website, “Hunt the Red Skull,” that was launched in conjunction with the film’s promotional partnership with Wrigley’s chewing gum products. It appears Marvel has reached out further to eating establishments, and launched an even larger campaign with…
No Hall H Panel For Marvel Studios At Comic-Con Dan Koelsch, June 22, 2011 Early last week, we told you that many major movie studios had decided not to devote their marketing efforts towards this year’s San Diego Comic-Con, and others were still on the fence, including Marvel Studios. Many of us thought there was no way Marvel could back out of Comic-Con with…
Learn About Captain America’s Shield In Featurette Sponsored By Norton Dan Koelsch, June 19, 2011 Symantec’s Norton antivirus and computer protection line of software is a staple in the tech industry, but it doesn’t hurt to team up with a summer blockbuster. Finding an enlightened connection between their software and Marvel’s Captain America, Norton brings us a featurette called “Behind the Shield” via their Facebook…
Wrigley’s Gum Needs Your Help To Hunt The Red Skull Alex Gerage, June 14, 2011 While the marketing campaigns for Thor and X-Men: First Class have subsided with the release of the films, Marvel’s summer movie season is far from over. With Captain America: The First Avenger due out July 22nd, there has certainly been an increase in television spots, but look for more product…
Isaiah Mustafa (The Old Spice Guy) is Luke Cage In Mysterious Trailer Dan Koelsch, May 29, 2011 The Daily Blam has found a promotional trailer for a superhero project, but the source is unknown. The video features Isaiah Mustafa, the actor best known as ‘The Old Spice Guy’ for his recent role in popular commercials and the well-received viral campaign for the Old Spice brand, as Marvel…