Viral Marketing Demand To See “Paranormal Activity 2” First and For Free Dan Koelsch, September 20, 2010September 26, 2010 Oren Peli’s Paranormal Activity had a unique trip to its $108 million domestic gross last year. Paramount bought the distribution rights after the $15,000 horror flick made the film festival rounds, but didn’t give it a wide release for its theatrical debut in September. However, the possible audience response got…
Paranormal Activity 2 Site Updated With Secrets In Trailer Kris, September 14, 2010 The first Paranormal Activity had a strong viral campaign that pretty much made the film’s success, so it’s no surprise there will be creepy things to find in the marketing for its sequel. It may have taken a few days, but here’s every secret in the new trailer so far.
Paranormal Activity 2 Trailer Debuts, Pulled From Some Theaters For Being Too Scary Dan Koelsch, July 1, 2010 The first trailer for Paranormal Activity 2 debuted this week online and in front of The Twilight Saga: Eclipse, and it’s pretty scary. Unfortunately, it also gives away the ending of the first film, but it’s the scariness of the teaser that has gotten at least one theater chain to…
MTV Movie Award Nominees Include District 9, Paranormal Activity, Sherlock Holmes, Avatar and More Kris, May 27, 2010May 27, 2010 All those people that demanded Paranormal Activity to be released in theaters are called back into action again: Katie could use your help in winning an MTV Movie Award. As for the District 9 fans, Sharlto could get some help as well for the same award. Find out how to…
Birdemic: Worst Film Ever? Iain Welford, April 15, 2010April 14, 2010 One of the things that made last year’s Paranormal Activity a success was viral at it most fundamental: Word of mouth. It is the best form of advertising that a film could wish for. Word of Mouth has been responsible for the success of sleeping blockbusters such as The Blair…