Viral Video: SNL Parodies Dystopian YA Novels With ‘The Group Hopper’ Michael Lee, October 13, 2014October 13, 2014 The third episode of Saturday Night Live marked the return of SNL alum Bill Hader. While the episode was definitely better than the season’s first two, I’m sure everyone was waiting for Stefan to give out his latest New York hot spot suggestion. But there were some other highlights seen…
Trailers Weekly: “Hercules”, “The Giver”, “The Best Of Me”, “Sharknado 2” And More Michael Lee, June 7, 2014June 7, 2014 Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. We’ve got trailers from Hercules, The November Man, The…
ARGs & Campaigns Become A Receiver With “The Giver” Interactive Contest Sabina, May 9, 2014 For the release of The Giver, The Weinstein company has rolled out an immersive viral campaign that takes fans to different platforms in order to reflect the themes of the movie. What’s super awesome about these sites is that they take social media and use it as a tool to…
“The Giver” Trailer Makes An Enticing Viral Announcement Michael Lee, March 19, 2014 The Weinstein Company has released the first trailer for The Giver, Philip Noyce‘s adaptation of the Lois Lowry novel of the same name. Though it may be just another dystopian YA novel, it touts a powerful cast that consists of Jeff Bridges and Meryl Streep, and introduces new stars like…