“The Giver” Trailer Makes An Enticing Viral Announcement Michael Lee, March 19, 2014 The Weinstein Company has released the first trailer for The Giver, Philip Noyce‘s adaptation of the Lois Lowry novel of the same name. Though it may be just another dystopian YA novel, it touts a powerful cast that consists of Jeff Bridges and Meryl Streep, and introduces new stars like Brenton Thwaites. While film adaptations of dystopian YA novels have been popping up in recent years, none of them would be even possible if The Giver laid down the foundation, because the novel was one of the first to explore that realm, and give young readers a reason to dive into a good book.Hit the jump to see the trailer, and what looks like a viral campaign.First the trailer. We are introduced to a world that has been ravaged by wars, poverty, famine, and other disasters, but a collective force brought the world together to create a utopia. But when young Jonas (Brenton Thwaites) is assigned to be the community’s keeper of memories, he discovers that this utopia comes at a staggering cost.The trailer ends by showing a website Receive Your Destiny. If you head over there you will meet The Giver (Jeff Bridges) who explains what it means to be a “receiver.” Here is the transcription:To represent their community, a receiver must possess four qualities: intelligence, integrity, courage, and above all a capacity to see beyond. Do you believe you possess these four attributes?After the video ends, the website asks that you join them on April 28 to receive your destiny. It doesn’t look like there will be any viral activity for the film will be happening during WonderCon seeing as its being held on the weekend of April 18. But who knows what will happen. We’ll be sure to keep you posted.The Giver opens on August 15.The haunting story of THE GIVER centers on Jonas, who lives in a seemingly ideal, if colorless, world of conformity and contentment. Not until he is given his life assignment as the Receiver of Memory does he begin to understand the dark, complex secrets behind his fragile community. The film is based on Lois Lowry’s beloved young adult novel of the same name, which was the winner the 1994 Newbury Medal and has sold over 10 million copies worldwide. ARGs & Campaigns Trailers Weekly Viral Marketing Viral News Brenton ThwaitesJeff BridgesPhilip NoyceReceive Your DestinyThe Giver
Trailers Weekly: Megamind, Rio, Eclipse, The Divide, and New Fall TV Shows May 22, 2010June 6, 2010Trailers Weekly is a feature in which we bring you the most popular and talked about trailers of the week. Sharing trailers is a classic viral practice, and trailers are still the most mainstream way for people to learn about movies. This week we have two animated movies in Megamind… Read More
MovieViral’s Official Comic-Con 2009 Guide! July 21, 2009June 6, 2010(EDITOR’S NOTE: PLEASE SEE OUR COVERAGE UPDATE) It’s almost here! The one and only 2009 San Diego Comic-Con International is coming up in two days. To be sure you’re still infected with viral, MovieViral.com will be at the 2009 Comic Con for live coverage. I will be there, giving you… Read More
Viral Video: Intervention Intervention with Fred Armisan January 31, 2010January 30, 2010Intervention is a hit show on A&E that profiles people whose dependence on drugs and alcohol or other compulsive behavior has brought them to rock bottom, so the family and an intervention specialist stage a surprise intervention. While the premise for the captivating show is serious, Funny or Die has… Read More