The Nielsen television ratings have long been the gold standard for television networks and advertisers to determine how well their shows are reaching audiences. With the rise of social communication and engagement online, the metric’s value has been somewhat skewed for not painting the entire picture about the reach of a show. After all, in…
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As you may have noticed, our live coverage of San Diego Comic-Con 2013 has already begun. If you are looking to stay as up-to-date as possible on what’s happening on the scene, then we suggest following our four staff members that are on location on Twitter. We’ve helped you out by embedding all of their…
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USA Network is home to a number of popular television shows including Burn Notice, Psych, White Collar, and many more. The station takes pride in creating an eclectic cast of characters across a range of original, offbeat, programing. As with many popular things though, the satirical news source, The Onion, has found it appropriate to…
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Some of the best movie promotion these days comes from the Twitter accounts of the directors. James Mangold, the director of The Wolverine, has been tweeting things recently like the first 6-second “tweaser” video for the film. Yesterday, he tweeted a few shots from the set. Check out his tweet messages and the linked pictures…
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Yesterday, the director of Marvel’s The Wolverine tweeted a six-second teaser via Twitter’s new video platform, Vine. Check out the teaser and find out why this breaks new ground with movie marketing after the break.
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