Infographics: How Videos Go Viral, and How Social Media Users Watch Video Dan Koelsch, January 27, 2011 Mashable has found two interesting infographics that deal with viral elements. The first one was made by Brian Sieber using data from The Jun Group, and it focuses on how videos go viral. The second is from Lab42, who did a study on how American social medias watch video, specifically television. Take a look after the break. Some of the results above are rather surprising, with females watching more viral videos than men, and Southerners watching more videos than any region. It isn’t surprising, however, to see Facebook as the leading way to share video. How do you learn about and share viral videos? While the answers to this survey seem pretty straight forward and understandable in hindsight, the one thing I took away from this is that newer technology is making it easier for people to watch more television in general. Whether it be the Internet, DVRs, or easy access to DVD sets, more television is available on demand. I was surprised, however, that YouTube dominates the online landscape for watching television shows, especially when there are free or cheap legal alternatives (like Hulu and Netflix) for the mass majority of series. What are your TV watching habits? Do you use any of the websites, or do you DVR? Viral News Chart
NBC’s YouTube Clip for “Awake” Causes Controversy Because of Views February 25, 2012NBC’s new psychological crime drama Awake premieres this coming Thursday, but the network has made a big push online to build awareness. You can find the pilot episode on several websites, including YouTube, where it currently has less than 15,000 views. So how does a clip from the show posted… Read More
“Orange Is The New Black” Food Truck Event Threw Pies At The People Of New York June 16, 2014June 16, 2014There are times where I wished marketing gags in New York could find their way here on the west coast. The Archer Debonair Mobile was one of them. Not only are these advertisements a great way to push said product, but you get some free swag out of it. So… Read More
Countdown to “The Dark Knight Rises” Blu-ray Release to Unlock “Man of Steel” Content November 20, 2012November 20, 2012We haven’t seen much from Zack Snyder’s Man of Steel since July, when trailers were released with The Dark Knight Rises. Warner Bros. will attach another trailer with The Hobbit: An Unexpected Journey next month, but they’re giving you a chance to get a look at some exclusive content early!… Read More
It seems like relatively few small-scale video producers have used viral videos to market the videos they sell, even despite the growing prevalence of social networking sites. The site FargoTube.com hosts videos, allows the copyright owner — whether amateur or professional — to charge, and provides social-networking functions that promote sharing.
I have a sneaking suspicion that the responses to the question about the hours of TV watched are actually understating the total. Depending on the question order, most people probably did not think of catching an episode of Psyche on Hulu as “watching TV”. Seeing a show on the big screen tethered to a cable is likely what most of them had in mind.