Infographics: How Videos Go Viral, and How Social Media Users Watch Video Dan Koelsch, January 27, 2011 Mashable has found two interesting infographics that deal with viral elements. The first one was made by Brian Sieber using data from The Jun Group, and it focuses on how videos go viral. The second is from Lab42, who did a study on how American social medias watch video, specifically television. Take a look after the break. Some of the results above are rather surprising, with females watching more viral videos than men, and Southerners watching more videos than any region. It isn’t surprising, however, to see Facebook as the leading way to share video. How do you learn about and share viral videos? While the answers to this survey seem pretty straight forward and understandable in hindsight, the one thing I took away from this is that newer technology is making it easier for people to watch more television in general. Whether it be the Internet, DVRs, or easy access to DVD sets, more television is available on demand. I was surprised, however, that YouTube dominates the online landscape for watching television shows, especially when there are free or cheap legal alternatives (like Hulu and Netflix) for the mass majority of series. What are your TV watching habits? Do you use any of the websites, or do you DVR? Viral News Chart
‘X-Men: Days Of Future Past’ Has A Speedy Social Media Marketing Campaign September 25, 2014September 25, 2014Following the launch of the latest viral marketing campaign from the X-Men film franchise, comes the latest social media campaign to promote the Blu-ray/DVD release of the upcoming X-Men: Days of Future Past. To capitalize on the popularity of Quicksilver, which was probably one of the most surprising characters considering… Read More
Terminator 2 Joins Shakespeare Trend April 18, 2011At the beginning of last year, we told you about a fan-made movement to turn The Big Lebowski into a Shakespearean play. Now someone looks to do the same with Terminator 2. Get the details after the break. Read More
“Dumb And Dumber To” Poke Fun At “Lucy” Poster August 15, 2014August 15, 2014The tagline for Luc Besson‘s Lucy is “The average person uses 10% of their brain capacity. Imagine what she could do with 100%.” Now we’ve seen plenty of films explore the use of a character’s full potential. All of them had pretty interesting viral marketing campaigns, but what if a… Read More
It seems like relatively few small-scale video producers have used viral videos to market the videos they sell, even despite the growing prevalence of social networking sites. The site FargoTube.com hosts videos, allows the copyright owner — whether amateur or professional — to charge, and provides social-networking functions that promote sharing.
I have a sneaking suspicion that the responses to the question about the hours of TV watched are actually understating the total. Depending on the question order, most people probably did not think of catching an episode of Psyche on Hulu as “watching TV”. Seeing a show on the big screen tethered to a cable is likely what most of them had in mind.