Mission Icefly Leads To Survival Code Dan Koelsch, July 1, 2011 Yesterday afternoon, Mission Icefly commenced. The activity was part of the Test Subjects Needed ARG from 42 Entertainment, and by all accounts is a marketing campaign for Wrigley’s new flavor of their 5 Gum brand. Those in denial or simply itching for a good ARG to follow participated in the dead drop game, and we got a new viral site to show for it. Get the details after the break. The website MissionIcefly.com was found when devices were mailed out to those that had signed up for TestSubjectsNeeded.com, a website run by the Human Preservation Project. The group is looking for subjects to undergo experiments to enhance their senses. The Mission Icefly site had a countdown that ended yesterday at Noon Pacific, revealing their Rescue subpage. This page had a list of cities and directions for finding the items at the dead drops across the country. You can see photos of the participates finding their copy of the item, an encased Icefly, on the official Mission Icefly Flickr Page. As each location checked in that their item was found, a video on the top of the page slowly became clearer. By the time all the dead drops were complete, the video was still in poor shape, but a link at the end could be seen: SurvivalCode.com, the next step in our journey.On the Survival Code website, there’s a link back to the Test Subjects Needed website, a tantalizing to-be-launched link titled “Game Code Activation”, and a video featuring Terry O’Quinn, best known as John Locke from LOST, that teases what’s to come. The “Click to Start Your Journey” link takes you to The Genesis, which shows you the Mission Icefly video in full and properly edited. The video and O’Quinn’s narration don’t really say much, but the idea is that humans are loosing their senses, so they are searching for something to bring it back, which leads to the mysterious Icefly.After the video plays, an artic landscape is shown, and you are enticed to click it. After a few clicks, you get to the door of some kind of compound, and then another countdown, this time ending on July 15th, again at Noon. Clicking on the countdown lets you set up your Survival Code profile using the profile you created for Test Subjects Needed. This profile looks to be a pivotal point in the impending game, as it logs your “Achievements & Commendations” There are also “Log Files”, which right now is just five consecutive pages of comic book or graphic novel featuring O’Quinn talking at the fictional Traelek Institute, presumably the location where the testing is being done.This is all very curious. While O’Quinn says a lot during his two videos and comic book pages, none of it really seems to mean anything or tell us anything that can help us understand what is going on. There’s no mention of the gum or any brand, so of course there is speculation that this could still be viral marketing for something more interesting (i.e. The Dark Knight Rises). I don’t know if this campaign is pretentious or brilliant or both, but I’m definitely on board.Let us know what you think of the new developments in the comments below! ARGs & Campaigns Viral Marketing Viral Videos Mission IceflySurvival CodeTest Subjects NeededThe Dark Knight Rises
V Peace Ambassador Program October 29, 2009October 29, 2009Because Hollywood can’t keep remakes to just movies, next week the series “V” debuts on ABC. The new series, based off the 1983 miniseries and subsequent TV show, is about aliens (called “Visitors”)who arrive to help mankind, but in reality have alterior motives. To promote the series, ABC.com has created… Read More
New UK Food Truck Feeds Your Inner Zombie [And Promotes Release Of “The Walking Dead” Season 2 DVD] August 30, 2012The food truck craze may have hit a few years ago, but it has yet to hit its peak. The entire country has become so enraptured with this food out of a truck craze, that everyone else outside of the United States also wants in on the action. Everyone knows… Read More
Word of Mouth Viral: The Haiti Relief Efforts January 28, 2010October 18, 2011On January 13th, 2010 the small island of Haiti was devastated. Right before 5:00 PM, a magnitude 7.0 earthquake shook Haiti to it’s core. The earthquake caused massive damage and left thousands of Haitians homeless, and hundreds of thousands dead. Almost instantly, the popular social networking website Twitter was flooded… Read More
Wat am I supposed to do with this code … it says yu have been chosen for what??? I’m just gonna eat my gum -______-
@3b4ec9416f18df4828a2103ac077249c:disqus @f1da123a1bbf970a87c984fde300c000:disqus IT’S THE CODE FOR survivalcode.comtype it & U WILL UNLOCK ONE DOOR.
Well the whole point of this is to supposedly stimulate your senses, however everyone who has posted something on here seems completely clueless.