Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
More “Kick-Ass 2” Viral Videos Released for “Justice Forever” Recruitment July 1, 2013July 2, 2013Last week, Kick-Ass himself released a video, asking for people to leave their “normal life” behind and join his team of superheroes, Justice Forever. Now several of the other team members, Dr. Gravity (Donald Faison), Insect Man (Robert Emms) and Battle Guy (Clark Duke) have released similar videos. Check them… Read More
TRON: Legacy Behind the Scenes Footage and Online Games November 22, 2010November 25, 2010A few updates came across this weekend for TRON: Legacy. First, a 15 minute B-Roll from Collider (set to Daft Punk music, no less), and second, some online games have been added to TronGames.com (which is hosted by Disney). See it all after the break. Read More
“The Grand Budapest Hotel” Viral Marketing Campaign Launches Zubrowka Film Commission Website February 5, 2014February 5, 2014Last week, we posted an article about the newly launched viral marketing campaign for Wes Anderson‘s The Grand Budapest Hotel. AkademieZubrowka website offered an exclusive look at where the film is set and some of the props that are going to be used in the film. Now a new site,… Read More