Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
AMC Scares New Yorkers in “Walking Dead” Viral Video Aimed At Dish Network July 31, 2012The AMC television network has been having a long battle with Dish Network, with Dish Network actually cutting the network, along with sibling channels like IFC, Sundance, and WeTV, at the beginning of July. The dispute is complicated, but as usual, involves money. AMC has now started a campaign to… Read More
Conan Supporters Get Their Revenge on Hulu May 24, 2010May 24, 2010The war may be over, there are still soldiers fighting on. The NBC Late Night fiasco that kicked off at the beginning of the year demonstrated the passion of Conan O’Brien’s fans. While the comedian has a new show on TBS, and doesn’t have anything to fear from George Lopez,… Read More
Stephen Colbert To Sing Rebecca Black’s “Friday” With The Roots March 30, 2011March 30, 2011How’s that for a headline? On Monday, Stephen Colbert came on Late Night With Jimmy Fallon and made host Fallon fulfill a promise to match his own donation of $26,000 to DonorsChoose.org/fallon-colbert-project. However, Fallon made no promise, so he countered by having Colbert promise to sing the viral sensation “Friday”… Read More