Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
Tron Tuesday: “TRON: Legacy” Pay-Off Trailer November 9, 2010It’s Tuesday, which means Disney has released another promotion for their upcoming film TRON: Legacy. In the last couple of weeks we got to see new posters and hear new tracks from the soundtrack. Disney has decided to up the ante with a new trailer, which shows some brand new… Read More
Scott Pilgrim vs. The World: Viral Posters! August 6, 2010August 26, 2010With the release of the film just a handful of days away, and already a giant Comic-Con buzz surrounding Scott Pilgrim vs. The World, creating a viral campaign honestly was never needed. In fact, they haven’t really come close to the standard campaign. They had a contest, a “create yourself”,… Read More
Watch Henry Cavill Take The ALS Ice Bucket Challenge While Wearing The Superman Suit August 26, 2014August 26, 2014Videos of celebrities doing the ALS Ice Bucket Challenge are a dime a dozen, some of them are doing it while on the set of films currently in production. But few actually do it in character, or at least wearing their costumes. Captain America: The Winter Soldier‘s Sebastian Stan and… Read More