Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
“Men in Black III” Viral Continues With Tattoo Parlor Commercial and Fan Messages April 1, 2012April 1, 2012It’s been a few weeks since we’ve provided an update on the Men in Black III viral campaign, so here’s a quick refresher on what has been going on. Don’t worry, you didn’t miss much, especially since the campaign seems to not have a real goal or driving force. Read More
Exclusive: Check Out This Confidential Crazies File February 10, 2010October 18, 2011We at MovieViral have fortunately gotten a lot of feedback from the companies involved in the marketing of The Crazies. This is not always the case, so it’s nice when we know they care. This time, however, we got a little something extra in the form of a “Confidential” file… Read More
Viral Video Round Up: The Hobbit, The Dark Knight, Family Guy, And More! November 25, 2012The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break. Read More