Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
WonderCon 2011: “Star Wars: Last Fan Movie Standing” Crowns Winner April 2, 2011April 2, 2011Every year WonderCon hosts a “Star Wars: The Last Fan Movie Standing” to decide which fan films for the sci-fi classic are the best. This is the contest’s 10th year, and we had a good mix of terrible ones and hilarious ones. After the break, watch both the winner of… Read More
Viral Video: Wax On, F*ck Off with Ralph Macchio June 10, 2010June 10, 2010With the The Karate Kid remake coming this weekend, you may be wondering what happened to the original Karate Kid, Ralph Macchio. Fortunately, Funny or Die has decided to humorously answer that question in a video directed by Todd Holland, written by Chris Kula and Chad Carter, and starring Macchio… Read More
12 Days of Viral – DAY TEN December 22, 2009December 21, 2009On the tenth day of viral, my movie gave to me….. Videos and Youtube. What a better way to expand upon all of the thoughts and theories that you came up with, than to completely make them change with the viewing of one video. Or in some cases, multiple videos…. Read More