Skip to content
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

  • Home
  • Archives
  • Movie & Viral News
    • Cloverfield Sequel
    • Reviews
    • Trailers Weekly
    • Past Viral Campaigns
  • About
    • About MovieViral
    • Meet the Team
    • Contact
  • ARG & Unfiction Forum
MovieViral.com
MovieViral.com

The Latest Viral News for Films and Beyond!

Movie Trailers Now Include Commercials

Dan Koelsch, January 22, 2012

Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break.

The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.

While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.

Resident Evil: Retribution opens September 14th.

Source: /Film

Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video

Post navigation

Previous post
Next post

Related Posts

Disney-Pixar’s “Brave” Will ‘Change Your Fate in Two Days’

February 21, 2012February 21, 2012

Briefly: One of the central themes of Disney-Pixar’s upcoming Brave is being able to change your destiny. Is Merida going to be a princess with proper etiquette or she is going to follow her calling and be the adventurous warrior like her father? Of course we can’t answer that right…

Read More

Pretend To Be Pixar With The Toy Story Comic Creator

May 18, 2010May 18, 2010

Maybe this contest is more for our nonexistent 8-12 year old demographic, but I think anyone with some time to kill, a little creative abilities, and who is young at heart can enjoy this. Oh yeah, and there’s a chance to win a trip to Disney World. To promote the…

Read More

Viral Video Round Up: Fright Night, The Muppets, Anne Hathaway, Glee, Ruben Fleischer, And More!

August 21, 2011October 18, 2011

The Internet is full of videos related to movies, whether they be fan made, studio made, or somewhere in between. We regularly bring you the best, most interesting, or just plain weirdest, and today we do it again. Check out the latest viral videos after the break.

Pages: 1 2
Read More

Comment

  1. Pingback: Lady Luck Productions » Movie Trailers Now Include Commercials | MovieViral

Comments are closed.

Coming Soon...

Join the MovieViral.com
ARG & Unfiction Forums



© 2009-2026 MovieViral.com. A Sometimes Weekly Company.