Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
Create Your Own Silent Film With Google Chrome Experiments March 24, 2013Google’s Chrome Experiments use JavaScript and some of the latest advances in Internet browsing to allow developers and designers to create immersive beautiful experiences using Google Chrome. The latest experiment allows you to add your subtitles to silent films. Details after the break. Read More
The Twilight Time Capsule Is The Ultimate Interactive Fan Destination October 23, 2011If you are a fan of The Twilight Saga, then the Twilight Time Capsule is the website for you. Just in time for the November 18th premiere of Breaking Dawn Part 1, fans can interact with the vampire series like never before. Read the official description of the website after… Read More
Viral Marketing Limited Edition Collector Package Of Documentary “The Final Member” Comes With Bull Penis April 17, 2014Yes, you read that title right. Drafthouse Films has raised the bar to a new level for Bluray/DVD collectibles with its official release of the “penis museum” documentary, The Final Member. Buy the documentary’s collectors “package” and get a copy of the film along with your own bull “package” in… Read More