Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
“Glee” Covers Rebecca Black’s “Friday” May 6, 2011May 6, 2011In March, a girl by the name of Rebecca Black quickly rose to fame as one of the most disliked people on the planet. It was all because of a song about everybody’s favorite day of the week, Friday. The official video has over 100 million views on YouTube and… Read More
Justice Timberlake Brings His Suit and Tie to “Saturday Night Live” March 10, 2013Justin Timberlake returned for the fifth time as the host (and musical guest) of this weekend’s Saturday Night Live, and he starred in a funny parody trailer called “Romantic Comedy”. Check out that skit after the break along with the full episode. Read More
Paranormal Activity 4’s Viral Campaign Featuring “Jacob Degloshi” Ends October 31, 2012Jacob Degloshi is a character in the Paranormal Activity ARG universe who is haunted by the same demon from the movies. The movie franchise may have dwindled down to pinpoint formula and stupid characters, but the viral is still standing strong…or was. Details after the break. Read More