Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
2012 – MovieViral Needs Your Help September 26, 2009September 26, 2009Update: Forum member MOVIELORD101 has deciphered the code! Take a look: RE:Project Naaczal Status Briefing, SEPT, Twenty two. We are now concluding feasibility studies and preliminary research for project Naaczaal analysis Indicating a high probability of success, and small-scale prototyping has begun. As of now we are several weeks behind… Read More
Chart: How to Write a Nicholas Sparks Movie April 7, 2010June 4, 2010Nicholas Sparks is known for his romantic and sappy novels that get turned into romantic and sappy movies (i.e. A Walk to Remember, The Notebook). However, if you look closely, you’ll notice that all of his movies feel strangely familiar. Find out why in this Cracked chart after the break. Read More
Write A Campaign Song for Zach Galifianakis! July 27, 2012Warner Bros.’ The Campaign stars Will Ferrell and Zach Galifianakis as rivals in an election for a seat in Congress to represent their small district in North Carolina. You have a chance to get in on the fun by submitting a campaign song for Marty Huggins (Galifianakis). Get the details… Read More