Movie Trailers Now Include Commercials Dan Koelsch, January 22, 2012 Despite all common sense, there’s a new Resident Evil movie opening this year. The first teaser trailer for Resident Evil: Retribution hit the web this week, and to many people’s surprise, the first 25 seconds or so is an advertisement for Sony products. See for yourself after the break. The Internet is full of video players that show pre-roll ads before the video actually starts, but this commercial is actually part of the trailer itself. It plays after the green trailer title card and loosely connects itself to the film with the globe transition. The content of the ad isn’t surprising since the film’s distributor Screen Gems is a subsidiary of Sony Pictures Entertainment.While I have never seen this particular style of blatant cross promotion before, this looks to be a new trend in film and television advertising. We saw earlier this week how television shows are getting in on the action. With new technologies, it is easier for people to find alternative ways to watch television shows and movies, so it is not surprising that studios and networks are looking for news ways to up their revenue. Unfortunately, subtlety isn’t an issue. Just look at the SOPA bill.Resident Evil: Retribution opens September 14th.Source: /Film Viral Marketing Viral Videos Resident Evil: RetributionSonyTrailerViral video
Parks And Recreation Launches Its First Web Series, “April & Andy’s Road Trip” November 4, 2011November 4, 2011“Parks And Recreation” fans rejoice! The hi-jinks of April and Andy will continue in the new, web-exclusive “April & Andy’s Roadtrip”, brought to you in part by Volkswagon of America, Inc. To read more and be treated to the first short, hit the jump. Read More
District 9: Behind The Scenes Photographs January 25, 2010Facebook isn’t a stranger to film and television promotions. They’re probably one of the biggest promotional tools on the internet next to YouTube, and having ads on their website (along with selling the site) is what made them the multi-billionaires that they are today. Facebook has added features in the last… Read More
Steven Spielberg Wants to Make a Halo Movie? August 8, 2009August 10, 2009Our friends at GeekTyrant have an article about Steven Spielberg being interested in making a Halo movie, which already has a script written by Stuart Beattie (actually, Stuart wrote scripts for 3 different films: Halo: Fall of Reach, Halo, Rise of the Flood, and Halo: Battle for Earth). You may… Read More